View source for Choosing communication media for negotiation

==== Relevance for PRINCE 2 ====
The importance of a systematic approach to media choice in negotiation is evident in the standards used by project managers. In the context of the PRINCE 2 standard, the theory presented in this article can serve as a tool in the initiating process of a project, where contract negotiation is a necessary step for project authorisation<ref name="prince2"> </ref>. Negotiation is also a key competence for a project manager following the PRINCE 2 standard<ref name="prince2"> </ref>. Applying successfully the Face-to-Face theory will enable the project manager to have the best circumstances for good negotiation by allowing them to make an informed decision on which medium to use. Also, as stated in the paper by [Purdy et al., 2000] “communication media set the context for communication, influence communication patterns and affect managerial effectiveness”<ref name="Artikel 1"> </ref>. Especially managerial effectiveness will have significance for a project manager, as it is a criterium of the final project evaluation<ref name="prince2"> </ref> and also a mere motivation for even using a project management standard<ref name="prince2"> </ref>. In summation, using an optimal communication medium for negotiation can lead to a more successful project process.