Double Diamond in Project Management - Revision history

S210445 at 12:52, 28 February 2021

2021-02-28T12:52:31Z

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	''“A project manager applies leadership skills and qualities when working with all project stakeholders, including the project team, the steering team, and project sponsors.”''<ref name="R6" />		''“A project manager applies leadership skills and qualities when working with all project stakeholders, including the project team, the steering team, and project sponsors.”''<ref name="R6" />

S210445 at 12:52, 28 February 2021

2021-02-28T12:52:09Z

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	The final step, the Deliver, consisted in evaluating the final product with manufacturers in order to make it suitable with their manufacturing processes. It is the stage when late adjustments were done and then there was the production of the first items sent out for user testing.		The final step, the Deliver, consisted in evaluating the final product with manufacturers in order to make it suitable with their manufacturing processes. It is the stage when late adjustments were done and then there was the production of the first items sent out for user testing.









	==Benefits==		==Benefits==

S210445: /* BSKYB */

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BSKYB

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	Design Council had noticed the particular characteristic of the company to have an internal design management capability together with a strong relationship with an external design consultancy for the execution of product designs.		Design Council had noticed the particular characteristic of the company to have an internal design management capability together with a strong relationship with an external design consultancy for the execution of product designs.

			[[File:Design at bskyb.png\|600px\|thumb\|right\|'''Figure 2''': Graphical comparison between the Double Diamond and the phases of BSKYB's design process. Own creation.]]

	At the time of the study, BSkyB was facing the re-designing of its set top boxes which were produced by external manufacturers and originally also the design of the boxes was left entirely to the manufacturers’ discretion. But, around three years before the time of the study, the company’s senior management recognised that it would have be better to deliver a recognisable product as a highly visible element of the company’s presence in the customer’s home and a reinforcing feature for the company’s brand identity.		At the time of the study, BSkyB was facing the re-designing of its set top boxes which were produced by external manufacturers and originally also the design of the boxes was left entirely to the manufacturers’ discretion. But, around three years before the time of the study, the company’s senior management recognised that it would have be better to deliver a recognisable product as a highly visible element of the company’s presence in the customer’s home and a reinforcing feature for the company’s brand identity.

	~~[[File:Design at bskyb.png\|600px\|thumb\|right\|'''Figure 2''': Graphical comparison between the Double Diamond and the phases of BSKYB's design process. Own creation.]]~~

	The company started working with Frog Design agency for this project. Ed Snodgrass was the project manager and he led the project through an internal process called '''Discover''' – '''Design''' – '''Deliver'''. It basically worked along the same lines of the Double Diamond even if it unified the Define and Develop stages under the Design one.		The company started working with Frog Design agency for this project. Ed Snodgrass was the project manager and he led the project through an internal process called '''Discover''' – '''Design''' – '''Deliver'''. It basically worked along the same lines of the Double Diamond even if it unified the Define and Develop stages under the Design one.

S210445: /* Deliver */

2021-02-28T12:50:36Z

Deliver

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	Thus, there are some points to keep in mind and, even if all the people in the team should do it, a good project manager should be the one who takes a step back. It means for example that he has to ask his team if they narrowed down the solution too quickly because you do not want to discard possible solutions before they had a chance to develop. It is also a good thing to stay away from navel-gazing in order to not fall in love with an idea that may be exciting only for you.		Thus, there are some points to keep in mind and, even if all the people in the team should do it, a good project manager should be the one who takes a step back. It means for example that he has to ask his team if they narrowed down the solution too quickly because you do not want to discard possible solutions before they had a chance to develop. It is also a good thing to stay away from navel-gazing in order to not fall in love with an idea that may be exciting only for you.

	======Deliver======		====Deliver====
	Finally, the deliver stage consists in taking the concept through the final testing signed-off, produced and launched.		Finally, the deliver stage consists in taking the concept through the final testing signed-off, produced and launched.

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	Furthermore, organisations are required to report back on the success of the launched product or service with the particular scope to prove how a good design impacted on the success of the product or service.		Furthermore, organisations are required to report back on the success of the launched product or service with the particular scope to prove how a good design impacted on the success of the product or service.



	==Application==		==Application==

S210445: /* Develop */

2021-02-28T12:50:27Z

Develop

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	Since this stage is also known as Synthesis Phase, all the team should focus on prioritising. What they will present in the business case has to be clear and has to focus on the challenge. One problem, one solution; not many problems to solve with just one proposal.		Since this stage is also known as Synthesis Phase, all the team should focus on prioritising. What they will present in the business case has to be clear and has to focus on the challenge. One problem, one solution; not many problems to solve with just one proposal.

	======Develop======		====Develop====
	At this point the project has been accepted and it has obtained the corporate and financial backing, thus this is the phase where design teams give life to prototypes and try and try and try. It is crucial under both the economical and temporal aspect to gather experts from different departments in order to speed up the process avoiding useless attempts that can be easily cut out just asking questions to the right people. This is the most iterative part because there are continuous tests and feedback until the optimal solution.		At this point the project has been accepted and it has obtained the corporate and financial backing, thus this is the phase where design teams give life to prototypes and try and try and try. It is crucial under both the economical and temporal aspect to gather experts from different departments in order to speed up the process avoiding useless attempts that can be easily cut out just asking questions to the right people. This is the most iterative part because there are continuous tests and feedback until the optimal solution.

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	Thus, there are some points to keep in mind and, even if all the people in the team should do it, a good project manager should be the one who takes a step back. It means for example that he has to ask his team if they narrowed down the solution too quickly because you do not want to discard possible solutions before they had a chance to develop. It is also a good thing to stay away from navel-gazing in order to not fall in love with an idea that may be exciting only for you.		Thus, there are some points to keep in mind and, even if all the people in the team should do it, a good project manager should be the one who takes a step back. It means for example that he has to ask his team if they narrowed down the solution too quickly because you do not want to discard possible solutions before they had a chance to develop. It is also a good thing to stay away from navel-gazing in order to not fall in love with an idea that may be exciting only for you.


	======Deliver======		======Deliver======

S210445: /* Define */

2021-02-28T12:50:16Z

Define

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	However, there are some possible errors that a team could commit, thus a project manager and his team have to be aware to not go with a biased research and be sure to question everything in order to obtain data from all directions also exploring areas that were not considered relevant before. In addition, too much research is also a not healthy way to proceed. So, remember that it is impossible to know everything.		However, there are some possible errors that a team could commit, thus a project manager and his team have to be aware to not go with a biased research and be sure to question everything in order to obtain data from all directions also exploring areas that were not considered relevant before. In addition, too much research is also a not healthy way to proceed. So, remember that it is impossible to know everything.

	======Define======		====Define====
	Once all the ideas and information are gathered, it is time to define. So, it is important that the whole team works on the project in order to assess possible issues from the beginning. It is fundamental to establish and keep a communication with other experts and department internally. Thus, not only designers have to take part but also all the other employees can contribute in the evaluation of the project. This phase usually finishes with the corporate sign-off that can allow project managers continue their project or not.		Once all the ideas and information are gathered, it is time to define. So, it is important that the whole team works on the project in order to assess possible issues from the beginning. It is fundamental to establish and keep a communication with other experts and department internally. Thus, not only designers have to take part but also all the other employees can contribute in the evaluation of the project. This phase usually finishes with the corporate sign-off that can allow project managers continue their project or not.

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	Since this stage is also known as Synthesis Phase, all the team should focus on prioritising. What they will present in the business case has to be clear and has to focus on the challenge. One problem, one solution; not many problems to solve with just one proposal.		Since this stage is also known as Synthesis Phase, all the team should focus on prioritising. What they will present in the business case has to be clear and has to focus on the challenge. One problem, one solution; not many problems to solve with just one proposal.


	======Develop======		======Develop======

S210445: /* Discover */

2021-02-28T12:50:03Z

Discover

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	[[File:The double diamond.png\|600px\|thumb\|right\|'''Figure 1''':The Double Diamond Model. Own creation inspired by the British Design Council graphic <ref name="R1" />]]		[[File:The double diamond.png\|600px\|thumb\|right\|'''Figure 1''':The Double Diamond Model. Own creation inspired by the British Design Council graphic <ref name="R1" />]]

	======Discover======		====Discover====
	Also known as Research Phase, this is the first step starting with the single problem and ending with a portfolio of different possibilities that have to be properly evaluated later in the process. In the graphical way, this is the divergent part in which almost every idea is welcome and deserves to be taken into account. In fact, one of the main aspects of this stage is to keep minds open.		Also known as Research Phase, this is the first step starting with the single problem and ending with a portfolio of different possibilities that have to be properly evaluated later in the process. In the graphical way, this is the divergent part in which almost every idea is welcome and deserves to be taken into account. In fact, one of the main aspects of this stage is to keep minds open.

S210445: /* Discover */

2021-02-28T12:49:46Z

Discover

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	However, there are some possible errors that a team could commit, thus a project manager and his team have to be aware to not go with a biased research and be sure to question everything in order to obtain data from all directions also exploring areas that were not considered relevant before. In addition, too much research is also a not healthy way to proceed. So, remember that it is impossible to know everything.		However, there are some possible errors that a team could commit, thus a project manager and his team have to be aware to not go with a biased research and be sure to question everything in order to obtain data from all directions also exploring areas that were not considered relevant before. In addition, too much research is also a not healthy way to proceed. So, remember that it is impossible to know everything.


	======Define======		======Define======

S210445 at 12:49, 28 February 2021

2021-02-28T12:49:09Z

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	==Framework For Innovation==		==Framework For Innovation==

			[[File:Double Diamond Model 2019 - framework for innovation 2.png\|600px\|thumb\|right\|'''Figure 4''': Design Council's Framework for Innovation graphic model. Source<ref name="R9" />]]

	To face some of these drawbacks, Design Council has developed an upgraded version of the Double Diamond called “Framework for Innovation”. This time, the process shown by the diagram is not linear. They added arrows going back which underline that a process is not linear but commonly there is the need to go back.		To face some of these drawbacks, Design Council has developed an upgraded version of the Double Diamond called “Framework for Innovation”. This time, the process shown by the diagram is not linear. They added arrows going back which underline that a process is not linear but commonly there is the need to go back.

S210445: /* Application */

2021-02-28T12:44:07Z

Application

@@ Line 136: / Line 136: @@
 [[File:Project menagement process groups.png|600px|thumb|right|'''Figure 3''': Graphical description of the relation between the Double Diamond and the Project Management Process Groups. Own creation.]]
-The Double Diamond has been adopted by numerous organisations, even if it could be considered as a young model considering that it was presented just around fifteen years ago. It is a new model, maybe a new way of designing processes but comparing with some standards we can find similarities. In fact, the PMI standard “Guide to the Project Management Body of Knowledge” <ref name="R6" /> describes what it called the “Project Management Process Groups” which can be relate to the phases of the Design Council’s model. As shown in the Figure [], almost every group is linked to a phase, except for the Executing Process Group and Monitoring and Controlling Process Group that both fit in the Develop phase of the second diamond.
+The Double Diamond has been adopted by numerous organisations, even if it could be considered as a young model considering that it was presented just around fifteen years ago. It is a new model, maybe a new way of designing processes but comparing with some standards we can find similarities. In fact, the PMI standard “Guide to the Project Management Body of Knowledge” <ref name="R6" /> describes what it called the “Project Management Process Groups” which can be relate to the phases of the Design Council’s model. As shown in the Figure 3, almost every group is linked to a phase, except for the Executing Process Group and Monitoring and Controlling Process Group that both fit in the Develop phase of the second diamond.
 Thus, the Double Diamond was not the big reveal but it wanted to simplify and lead companies throughout projects and their design processes.
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 The final step, the Deliver, consisted in evaluating the final product with manufacturers in order to make it suitable with their manufacturing processes. It is the stage when late adjustments were done and then there was the production of the first items sent out for user testing.
 ==Benefits==