New Product Introduction (NPI) - Revision history

Nongnapat at 18:56, 20 March 2022

2022-03-20T18:56:47Z

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			''By Nongnapat Suksusiang, s213572''

	The new product introduction (NPI) plays an important role in business growth since it is a process of idea transformation from R&D stage into a launch product. As a first mover to adopt a new product into the market, it will improve profit and key competitor of the business. Yet, one professor at Harvard Business School alarmingly suggests that 30,000 new products hit the market each year, but as many as 95% fail. This is a real cause for concern for businesses because more than a quarter of their revenue and profits are generated from the launch of new product <ref name="ref1"> The best practices for New Product Introduction (NPI) in Manufacturing https://www.redlinegroup.com/insights/the-best-practices-for-new-product-introduction-npi-in-manufacturing-97314115541 </ref>.		The new product introduction (NPI) plays an important role in business growth since it is a process of idea transformation from R&D stage into a launch product. As a first mover to adopt a new product into the market, it will improve profit and key competitor of the business. Yet, one professor at Harvard Business School alarmingly suggests that 30,000 new products hit the market each year, but as many as 95% fail. This is a real cause for concern for businesses because more than a quarter of their revenue and profits are generated from the launch of new product <ref name="ref1"> The best practices for New Product Introduction (NPI) in Manufacturing https://www.redlinegroup.com/insights/the-best-practices-for-new-product-introduction-npi-in-manufacturing-97314115541 </ref>.

Nongnapat: /* Apply Lean Thinking to NPI */

2022-03-20T18:54:21Z

Apply Lean Thinking to NPI

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	By analyzing the value stream of current NPI that delivers the specified value, will eliminate non-value adding processes and activities. The process or value stream management can be defined as the process of Defining, analyzing documenting, controlling and improving. An NPI process that identifies the ‘value stream and eliminates wastes’ have characteristics as following:		By analyzing the value stream of current NPI that delivers the specified value, will eliminate non-value adding processes and activities. The process or value stream management can be defined as the process of Defining, analyzing documenting, controlling and improving. An NPI process that identifies the ‘value stream and eliminates wastes’ have characteristics as following:
	:- It has processes in place that enable identification of the value streams (both current and future)		:- It has processes in place that enable identification of the value streams (both current and future)
	:- Its value streams (processes and activities) are clearly defined, mapped, ~~standar- dized~~ and measurable		:- Its value streams (processes and activities) are clearly defined, mapped, standardized and measurable
	:- Milestones are achieved with minimum possible waste, and non-value adding activities, and within budget (cost)		:- Milestones are achieved with minimum possible waste, and non-value adding activities, and within budget (cost)

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	*'''Let the customer pull (value) process'''		*'''Let the customer pull (value) process'''
	A program plan in which activities, workload and objectives are based on customer needs or downstream activities are the key that program manager should have in control. An effective information should be available and accessible as and when desired.		A program plan in which activities, workload and objectives are based on customer needs or downstream activities are the key that program manager should have in control. An effective information should be available and accessible as and when desired.
	:- Activities are driven by a stage-gate reviewed program plan (including resource plan, communication plan, work breakdown structures, and ~~organi- zation~~ breakdown structure) based on the needs of ~~down- stream~~ processes and customer		:- Activities are driven by a stage-gate reviewed program plan (including resource plan, communication plan, work breakdown structures, and organization breakdown structure) based on the needs of downstream processes and customer
	:- Suppliers are responsible for developing ~~com- plete~~ modules, with detailed specifications. The company focuses on product ~~functional- ity~~ rather than detailed guidelines and specific measurements and features. (Black box engineering)		:- Suppliers are responsible for developing complete modules, with detailed specifications. The company focuses on product functionality rather than detailed guidelines and specific measurements and features. (Black box engineering)

	*'''Pursue perfection'''		*'''Pursue perfection'''

Nongnapat: /* Apply Lean Thinking to NPI */

2022-03-20T18:48:50Z

Apply Lean Thinking to NPI

← Older revision		Revision as of 18:48, 20 March 2022
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	*'''Identify the value stream and eliminate waste'''		*'''Identify the value stream and eliminate waste'''
	By analyzing the value stream of current NPI that delivers the specified value, will eliminate non-value adding processes and activities. The process or value stream management can be defined as the process of ~~‘Defining~~, analyzing documenting, controlling and improving. An NPI process that identifies the ‘value stream and eliminates wastes’ have characteristics as following:		By analyzing the value stream of current NPI that delivers the specified value, will eliminate non-value adding processes and activities. The process or value stream management can be defined as the process of Defining, analyzing documenting, controlling and improving. An NPI process that identifies the ‘value stream and eliminates wastes’ have characteristics as following:
	:- It has processes in place that enable identification of the value streams (both current and future)		:- It has processes in place that enable identification of the value streams (both current and future)
	:- Its value streams (processes and activities) are clearly defined, mapped, standar- dized and measurable		:- Its value streams (processes and activities) are clearly defined, mapped, standar- dized and measurable
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	*'''Make the value flow'''		*'''Make the value flow'''
	Information is an important element in NPI activities. The inefficacy information handling will create delay in process which will impact the delivery target in consequence. In order to implement the principle of flow, an organization should be able to control information flow. As well as add information value as activities progress from one to the next and eliminate non-value added information. An NPI process that enables the ‘flow’ of value have the features or characteristics as following:		Information is an important element in NPI activities. The inefficacy information handling will create delay in process which will impact the delivery target in consequence. In order to implement the principle of flow, an organization should be able to control information flow. As well as add information value as activities progress from one to the next and eliminate non-value added information. An NPI process that enables the ‘flow’ of value have the features or characteristics as following:
	:- A process and ~~organiza- tion~~ structure that focuses on improving integration of NPI functions as opposed to just co-ordination		:- A process and organisation structure that focuses on improving integration of NPI functions as opposed to just co-ordination
	:- Effective program planning and control		:- Effective program planning and control
	:- No excessive batching or buffering of information		:- No excessive batching or buffering of information

Nongnapat: /* New Product Introduction Steps */

2022-03-20T18:44:19Z

New Product Introduction Steps

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	The NPI comprises all the activities concerned with a new product development right from the conceptualization to launch and implementation phase. The steps involved in this process may vary from project to project, however the goals are the same: reduce waste, avoid miscommunication, speed up production and save money. It can be easily broken into the six steps with five gates:		The NPI comprises all the activities concerned with a new product development right from the conceptualization to launch and implementation phase. The steps involved in this process may vary from project to project, however the goals are the same: reduce waste, avoid miscommunication, speed up production and save money. It can be easily broken into the six steps with five gates:

	[[File:NPI 1.jpg\|center\|800px~~\|caption~~]]		[[File:NPI 1.jpg\|center\|800px]]

	:'''Step 1: Ideation'''		:'''Step 1: Ideation'''

Nongnapat: /* NPD & NPD */

2022-03-20T17:49:42Z

NPD & NPD

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	=== NPD & NPD ===		=== NPD & NPD ===
	The acronyms NPI (New Product Introduction) and NPD (New Product Development) are used interchangeably by many organizations. In some cases, NPI activities begin after design and development and merely deal with the product production launch and marketing <ref name="name"> https://quality-one.com/npi/#Why </ref>. The New product development (NPD) is the foundation for NPI which is the process of idea developing to bring a new product to the marketplace. NPD phases required the input from various stage from engineering throughout supply chain partner whereas the NPI process focus on the product from the viewpoint of manufacturing. NPD process transform a market opportunity into a marketable new product to satisfy customer requirements.		The acronyms NPI (New Product Introduction) and NPD (New Product Development) are used interchangeably by many organizations. In some cases, NPI activities begin after design and development and merely deal with the product production launch and marketing <ref name="name"> New Product Introduction (NPI) https://quality-one.com/npi/#Why </ref>. The New product development (NPD) is the foundation for NPI which is the process of idea developing to bring a new product to the marketplace. NPD phases required the input from various stage from engineering throughout supply chain partner whereas the NPI process focus on the product from the viewpoint of manufacturing. NPD process transform a market opportunity into a marketable new product to satisfy customer requirements.

	== Application ==		== Application ==

Nongnapat: /* New Product Introduction Steps */

2022-03-20T17:48:14Z

New Product Introduction Steps

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	:'''Step 6: Manufacturing'''		:'''Step 6: Manufacturing'''
	:The pilot launch of the product is set up and the first production is performed in this step. The manufacturing processes are refined and validated through pilot builds and capability studies <ref name="~~name~~"~~> ''https:~~/~~/www.redlinegroup.com/insights/the-best-practices-for-new-product-introduction-npi-in-manufacturing-97314115541'' </ref~~>. As well as the documentation process including the production control plan, quality control and process work instruction are being developed and implemented. This is a step where the team required to bring the final product to the market including marketing and sales plans. During this step, there are many on-going activities following examples:		:The pilot launch of the product is set up and the first production is performed in this step. The manufacturing processes are refined and validated through pilot builds and capability studies <ref name="ref1" />. As well as the documentation process including the production control plan, quality control and process work instruction are being developed and implemented. This is a step where the team required to bring the final product to the market including marketing and sales plans. During this step, there are many on-going activities following examples:

	:* Process Work Instruction and Standard Work		:* Process Work Instruction and Standard Work

Nongnapat: /* Phase-Gate Reviews */

2022-03-20T17:45:55Z

Phase-Gate Reviews

← Older revision		Revision as of 17:45, 20 March 2022
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	'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.		'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.

	The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref name="app3"> https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.		The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref name="app3"> New Product Introduction [NPI] Definitive Guide https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.

	=== New Product Introduction Steps ===		=== New Product Introduction Steps ===

Nongnapat: /* Phase-Gate Reviews */

2022-03-20T17:45:33Z

Phase-Gate Reviews

← Older revision		Revision as of 17:45, 20 March 2022
Line 28:		Line 28:
	'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.		'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.

	The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref=~~name~~"~~app4~~"> https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.		The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref name="app3"> https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.

	=== New Product Introduction Steps ===		=== New Product Introduction Steps ===

Nongnapat: /* Phase-Gate Reviews */

2022-03-20T17:44:04Z

Phase-Gate Reviews

← Older revision		Revision as of 17:44, 20 March 2022
Line 28:		Line 28:
	'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.		'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.

	The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref=name"app4"> ~~New Product Introduction [NPI] Definitive Guide~~ https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.		The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref=name"app4"> https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.

	=== New Product Introduction Steps ===		=== New Product Introduction Steps ===

Nongnapat: /* Phase-Gate Reviews */

2022-03-20T17:43:27Z

Phase-Gate Reviews

← Older revision		Revision as of 17:43, 20 March 2022
Line 28:		Line 28:
	'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.		'''A Phase-gate''' or '''waterfall process''' is technique commonly use in project management. The phase-gate process is ideal for projects that involve large teams across multiple departments, as it is designed to handle many spinning plates in a short amount of time. It is typically used for new product developments, software/app/website launches and business-wide changes <ref name="app1> Phase-Gate Process in Project Management: A Quick Guide https://www.projectmanager.com/blog/phase-gate-process </ref>.

	The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref=name"~~app3~~"> New Product Introduction [NPI] Definitive Guide https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.		The NPI operates often using gate-phase model as it is the systematic model to manage a new product start to end. The number of phases and gates depend on the project/initiative size and a phase has only one gate associated <ref name="app2"> http://thepmjournal.com/welcome-npi-in-product-management-processes/ </ref>. Each of phases ends in a gate review where the project manager asked to present the pre-defined deliverables and demonstrates the outcomes to the management whether the project should move on to the next phase of the product development process. Each of these reviews ends in a go/no-go decision <ref=name"app4"> New Product Introduction [NPI] Definitive Guide https://www.tcgen.com/new-product-introduction/#modern </ref>. Therefore, there are opportunities for management to exterminate the project before committing to its launch.

	=== New Product Introduction Steps ===		=== New Product Introduction Steps ===