Kano Model: Introduction and Application
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Developed by Hai Hu-s212360. | Developed by Hai Hu-s212360. | ||
| − | Kano Model (KANO model) is a useful tool for classifying and prioritizing user needs developed by Noriaki Kano in the 1980s. Based on the analysis of the impact of user needs on user satisfaction, it reflects the nonlinear relationship between product performance and user satisfaction. In the Kano model, the quality characteristics of products and services are divided into | + | Kano Model (KANO model) is a useful tool for classifying and prioritizing user needs developed by Noriaki Kano in the 1980s. Based on the analysis of the impact of user needs on user satisfaction, it reflects the nonlinear relationship between product performance and user satisfaction. In the Kano model, the quality characteristics of products and services are divided into five types: (1) Must-be Quality/ Basic Quality; (2) One-dimensional Quality/ Performance Quality; (3) Attractive Quality/ Excitement Quality; (4) Indifferent Quality/Neutral Quality: (5) Reverse Quality. The first three needs are classified according to performance indicators: basic factors, performance factors and incentive factors. |
| + | The Kano Model analysis method is mainly to conduct research through standardized questionnaires, classify the attributes of each factor according to the survey results, and solve the positioning problem of product attributes to improve customer satisfaction. | ||
== History == | == History == | ||
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== Customer preferences categories == | == Customer preferences categories == | ||
| − | == | + | == The Kano Model analysis method == |
| − | == | + | == Application == |
Revision as of 19:09, 13 February 2022
Developed by Hai Hu-s212360.
Kano Model (KANO model) is a useful tool for classifying and prioritizing user needs developed by Noriaki Kano in the 1980s. Based on the analysis of the impact of user needs on user satisfaction, it reflects the nonlinear relationship between product performance and user satisfaction. In the Kano model, the quality characteristics of products and services are divided into five types: (1) Must-be Quality/ Basic Quality; (2) One-dimensional Quality/ Performance Quality; (3) Attractive Quality/ Excitement Quality; (4) Indifferent Quality/Neutral Quality: (5) Reverse Quality. The first three needs are classified according to performance indicators: basic factors, performance factors and incentive factors.
The Kano Model analysis method is mainly to conduct research through standardized questionnaires, classify the attributes of each factor according to the survey results, and solve the positioning problem of product attributes to improve customer satisfaction.
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