SWOT analysis
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== Abstract == | == Abstract == | ||
| − | This article will discuss different approaches when making a SWOT analysis. | + | This article will discuss different approaches when making a SWOT analysis. |
| − | == | + | == Introduction == |
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The SWOT analysis is a tool that provides a basic framework for situation analysis. It generates lists or inventories of strengths, weaknesses, opportunities and threats which can be used when generating strategies. <ref>''[SWOT does not have to be recalled - it needs to be enhanced]'' ''http://www.westga.edu/~bquest/2000/swot1.html'' </ref> There is no single guide or manual on how to perform a SWOT analysis - on the contrary many papers, books and articles have been issued describing, criticising and expanding on the usage of SWOT analysis combining it with other analytical approaches. | The SWOT analysis is a tool that provides a basic framework for situation analysis. It generates lists or inventories of strengths, weaknesses, opportunities and threats which can be used when generating strategies. <ref>''[SWOT does not have to be recalled - it needs to be enhanced]'' ''http://www.westga.edu/~bquest/2000/swot1.html'' </ref> There is no single guide or manual on how to perform a SWOT analysis - on the contrary many papers, books and articles have been issued describing, criticising and expanding on the usage of SWOT analysis combining it with other analytical approaches. | ||
The SWOT analysis has a very simple structure which allows it to be performed on many levels. This attribute is also the basis upon which it it has been greatly debated and optimisingly treated. If the purpose of perfroming the SWOT analysis is to derive strategies for businesses or projects, the worse-case scenario is "[...] a poorly structured, very general, hastily conducted exercise that produces unverified, vague and inconsistent inventories of factors[...]" <ref>''[SWOT does not have to be recalled - it needs to be enhanced]'' ''http://www.westga.edu/~bquest/2000/swot1.html'' </ref>. | The SWOT analysis has a very simple structure which allows it to be performed on many levels. This attribute is also the basis upon which it it has been greatly debated and optimisingly treated. If the purpose of perfroming the SWOT analysis is to derive strategies for businesses or projects, the worse-case scenario is "[...] a poorly structured, very general, hastily conducted exercise that produces unverified, vague and inconsistent inventories of factors[...]" <ref>''[SWOT does not have to be recalled - it needs to be enhanced]'' ''http://www.westga.edu/~bquest/2000/swot1.html'' </ref>. | ||
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This article will seek to present the reader with a guide on how to perform a "conventional" swot analysis as well as presenting a variant called the "TOWS matrix" which | This article will seek to present the reader with a guide on how to perform a "conventional" swot analysis as well as presenting a variant called the "TOWS matrix" which | ||
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The internal environment are a given project's strengths and | The internal environment are a given project's strengths and | ||
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== The history of SWOT == | == The history of SWOT == | ||
Revision as of 16:57, 21 November 2014
Contents |
Abstract
This article will discuss different approaches when making a SWOT analysis.
Introduction
The SWOT analysis is a tool that provides a basic framework for situation analysis. It generates lists or inventories of strengths, weaknesses, opportunities and threats which can be used when generating strategies. [1] There is no single guide or manual on how to perform a SWOT analysis - on the contrary many papers, books and articles have been issued describing, criticising and expanding on the usage of SWOT analysis combining it with other analytical approaches.
The SWOT analysis has a very simple structure which allows it to be performed on many levels. This attribute is also the basis upon which it it has been greatly debated and optimisingly treated. If the purpose of perfroming the SWOT analysis is to derive strategies for businesses or projects, the worse-case scenario is "[...] a poorly structured, very general, hastily conducted exercise that produces unverified, vague and inconsistent inventories of factors[...]" [2].
This article will seek to present the reader with a guide on how to perform a "conventional" swot analysis as well as presenting a variant called the "TOWS matrix" which
Skriv hvorfor det er relevant for projektledelse, programledelse og portefølgeledelse
The internal environment are a given project's strengths and
The history of SWOT
Although there is no single inventor/author of the SWOT analysis, early versions are developed in Harvard Business School by George Albert Smith Jr. and C Roland Christiensen in the 1950s and 1960s [3]. The The four factors that later became the Strengths, Weaknesses, Opportunities and Threats (SWOTs) were then called "opportunities" "risks" "environment" "problems of other industries". Another version was developed at Stanford University by Albert Humphrey that later became the SWOT analysis as we know it today. The factors, represented by the acronym SOFT, were here: “What is good in the present is SATISFACTORY, good in the future is an OPPORTUNITY; bad in the present is a FAULT and bad in the future is a THREAT.” [4]
Different approaches to SWOT analysis
Præssenter the swot matrix.
-Den simpleste hvor der kun er 4 kasser (SWOT). Skriv her om hvad der er galt med den. "Brainstorming" og "opvarmning til strategiplanlægning" -Den hvor indre og ydre faktorer er taget med og forklar at pointen er at indre faktorer har man kontrol over og ydre har man ikke. -Den med "beneficial" og "inbeneficial". Den ved jeg ikke helt hvad jeg skal med men det kommer jeg til.
There will be an introduction to the different templates you can use when doing a SWOT analysis.
Application example
Two examples of application to illustrate how the SWOT analysis can be highly beneficial but also can be handled in a way that is not beneficial.
References
- ↑ [SWOT does not have to be recalled - it needs to be enhanced] http://www.westga.edu/~bquest/2000/swot1.html
- ↑ [SWOT does not have to be recalled - it needs to be enhanced] http://www.westga.edu/~bquest/2000/swot1.html
- ↑ [History of SWOT Analysis] http://www.marketingteacher.com/history-of-swot-analysis/
- ↑ [SWOT analysis (TOWS matrix) Made Simple] https://rapidbi.com/swotanalysis/
