Revision as of 20:30, 24 November 2014

Abstract

The SWOT matrix is a tool for making an objective analysis of any given company. SWOT is an Acronym for Strengths, Weaknesses, Opportunities, Threats. These are the main areas to be analyzed and researched, to get an overview of what the company is good at, not good at, which threats lies ahead, and what opportunities does the company have. The four Areas can be broken up into positive and negative, where strengths and opportunities are positive and weaknesses and threats are negative. The purpose of SWOT matrix is to get the data, and get some ideas out of it and in the end develop some great goal statements.

Introduction

Strengths

Example

Weaknesses

Example

Opportunities

Example

Threats

Example

Type of factors

Internal factors

External factors

Positive factors

Negative factors

How does the SWOT analysis work

List of ideas

Goal statement

Strengh plan

References