Revision as of 19:20, 19 September 2017

Scenario Planning Strategy is a systematic and methodical way for organisations to define their future actions. It is considered as part of the Strategic management tools, aiming to create a flexible plan, based on which the organisation will benefit in the long term. Scenario planning came to change and enchance the way of thinking in terms of decision making under critical uncertain cirumstancies. According to Pierre Wack "Scenarios deal with two worlds; the world of facts and the world of perceptions" ^[1]. The known and the unknown are mixed and a set of different possible scenarios for a particular issue is formed following people's both subjective and objective thoughts regarding how the social, technical, economic, environmental and political (STEEP) trends are going to affect it. The holistic integrated pictures of the future assist companies to both quantify and qualify their future policies and strategies creating an adaptable planning that mitigates the possible negative impacts on them.

Different types of scenarios exists such as ‘mission scenarios’, ‘issues scenarios’,‘action scenarios' ^[2] 'crisis scenarios' etc depending on the specific case. There are also different approaches and steps for utilizing scennario planning in buisnesses. Nowadays, a common thread to identify your possible scenarios is to implement a SWOT analysis and PEST Analysis having in mind the pace of which changes happen in the buisness sector, increasing buisness critical acertaainties. Although, as in every management tool there are sthernths and weaknesses that managers and buisnesses should take into account and will be analyzed in the article as well.

Big Idea

Background

Context

Application

LImitations

References

1. ↑ .The Economist, "Scenario planning". Online article [URL: http://www.economist.com/node/12000755]
2. ↑ . Dana Mietzner & Guido Reger"Advantages and disadvantages of scenarioapproaches for strategic foresight",Department of Economics and Social Sciences, University of Potsdam". [1]

Annotated bibliography

1. Winch, G. M. (2010), "Managing Construction projects". Second edition

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