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This article details the SWOT analysis framework and its four components (strengths, weaknesses, opportunities, and threats). It provides a step-by-step guide to conducting a SWOT analysis and highlights the importance of diverse perspectives and data sources. The article also includes examples of SWOT analysis applications in business scenarios. | This article details the SWOT analysis framework and its four components (strengths, weaknesses, opportunities, and threats). It provides a step-by-step guide to conducting a SWOT analysis and highlights the importance of diverse perspectives and data sources. The article also includes examples of SWOT analysis applications in business scenarios. | ||
| − | ===How to Do a SWOT Analysis ( | + | ===How to Do a SWOT Analysis (And Why It Matters=== |
'''Source''': Chaffey, M. (2017). WordStream. [https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis] (Accessed: May 8, 2023) | '''Source''': Chaffey, M. (2017). WordStream. [https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis] (Accessed: May 8, 2023) | ||
Revision as of 15:09, 8 May 2023
Contents |
Annotated Bibliography
What is SWOT analysis?
Source: "What is SWOT analysis?", British Library Business & IP Centre, [1] (Accessed: May 8, 2023)
Summary: This article explains the SWOT analysis framework, developed by Albert Humphrey at the Stanford Research Institute in the 1960s and 1970s. It provides examples of internal and external factors businesses should consider and outlines the four SWOT analysis strategies.
SWOT Analysis: How To With Table and Example
Source: Kenton, W. (2023). SWOT Analysis: How To With Table and Example. Investopedia. [2] (Accessed: May 8, 2023)
Summary: This article details the SWOT analysis framework and its four components (strengths, weaknesses, opportunities, and threats). It provides a step-by-step guide to conducting a SWOT analysis and highlights the importance of diverse perspectives and data sources. The article also includes examples of SWOT analysis applications in business scenarios.
How to Do a SWOT Analysis (And Why It Matters
Source: Chaffey, M. (2017). WordStream. [3] (Accessed: May 8, 2023)
Summary: This article explains SWOT analysis, and its application in business strategy, and offers a step-by-step guide for conducting it. The benefits of SWOT analysis in decision-making and problem-solving are also highlighted.
SWOT Analysis
Source: CIPD. (2021). SWOT Analysis Factsheet. [4] (Accessed: May 8, 2023)
Summary: A SWOT analysis is a planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats involved in a project or organisation. This factsheet explores the four elements of SWOT and the process of conducting an analysis. It provides tips for conducting the analysis and a ready-to-use SWOT analysis template. The factsheet concludes by discussing when a SWOT analysis is most appropriate, as well as its advantages and disadvantages.
