Brain Storming Technique
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The purpose of brainstorming is to generate ideas and share knowledge to solve a particular commercial or technical problem. The participants are encouraged to think freely without interruption. | The purpose of brainstorming is to generate ideas and share knowledge to solve a particular commercial or technical problem. The participants are encouraged to think freely without interruption. | ||
Revision as of 10:42, 20 February 2022
Contents |
Abstract
Brainstorming techniques are methods used when people meet to create, develop and finally generate new ideas or solutions. The major advantage of brainstorming is that it creates the environment to solve problems or generate new ideas that only gets better because it uses the creativity and skills of the group.
Purpose
The purpose of brainstorming is to generate ideas and share knowledge to solve a particular commercial or technical problem. The participants are encouraged to think freely without interruption.
Having a clear idea of the topic to be addressed is critical to creating a successful brainstorming session. A topic that is too specific can restrict thinking, while an ill-defined topic will not produce enough directly applicable ideas.
Big Idea
This approach to problem-solving is part of Design Thinking. You use it in the ideation phase. It is extremely popular with design teams because they are able to think outside the box. Teams are guided by rules but are free to use lateral thinking and new ideas to solve problems.
