Prefabricated houses (industrial process)

The idea is based on the Lecture which explain the meanings of: Project, program and Portfolio, showing BMW's' models. Starting from this concept, I would like to develop, using the same managing system of BMW models on the market, but applying it, to prefabricated houses and to their entire industry. This is an hard concept, both to understand and to improve, because is not common in the housing industry. There are already numerous prefabricated projects on the market, carried out by important industries in the sector. These companies are responsible for providing the customer with a complete home, built according to needs and requests. Therefore, for each individual project, the company will have to adapt its production each time according to the guidelines received. My idea, on the other hand, is based on allowing companies to mass-produce their own prefabricated houses. Once completed a comprehensive and exhaustive portfolio, customers will have to adapt their requests, depending on the products provided by the company. In this way the company can recover large sums of money by applying a series construction process that remains unchanged. At the same time you can save a lot of time, because you do not have to change the production methods.