Double Diamond Model
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== The Big Idea == | == The Big Idea == | ||
| − | The model has been developed on the basis of a larger study of 11 top companies' design department processes across many industries. The process should not be performed linearly, on the contrary, several iterations of the various stages are encouraged. Particularly in connection with the digital age in which we find ourselves, which is constantly changing. In this age no product or service as such is fully developed, especially considering the constant feedback that is possible to receive, concepts a continually improved. [2] Furthermore, the Double Diamond model is particularly suitable for structuring collaboration and user involvement in the design process of new solutions. [1] | + | The model has been developed on the basis of a larger study of 11 top companies' design department processes across many industries. The process should not be performed linearly, on the contrary, several iterations of the various stages are encouraged. Particularly in connection with the digital age in which we find ourselves, which is constantly changing. In this age no product or service as such is fully developed, especially considering the constant feedback that is possible to receive, concepts a continually improved. [2] Furthermore, the Double Diamond model is particularly suitable for structuring collaboration and user involvement in the design process of new solutions. <ref name="[1]"> |
Likewise, the importance of finding the correct problem and understanding it and the cause of the problem in depth and developing and selecting the correct solution for this particular problem or need is emphasized. In reality, the problem identification phase is equated with the solution phase in the Double Diamond model, therefore the involvement of users who are affected by the problem field, as well as testing of a solution concept by these users is a high priority in the model, by including various methods for the respective activities.[2] | Likewise, the importance of finding the correct problem and understanding it and the cause of the problem in depth and developing and selecting the correct solution for this particular problem or need is emphasized. In reality, the problem identification phase is equated with the solution phase in the Double Diamond model, therefore the involvement of users who are affected by the problem field, as well as testing of a solution concept by these users is a high priority in the model, by including various methods for the respective activities.[2] | ||
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[[File: Double-Diamond ENG.jpg |550px|thumb|right|top|Figure 1: Visualization of the Double Diamond Model, that presents four stages across two adjacent diamonds: https://innovationenglish.sites.ku.dk/model/double-diamond-2/ ]] | [[File: Double-Diamond ENG.jpg |550px|thumb|right|top|Figure 1: Visualization of the Double Diamond Model, that presents four stages across two adjacent diamonds: https://innovationenglish.sites.ku.dk/model/double-diamond-2/ ]] | ||
| − | The Double Diamond model is a representation of a design process that presents four stages across two adjacent diamonds. The structure of the model is used to understand a given problem or need, and subsequently work out potential solutions for them. The first diamond in the model deals with problem definition and understanding of a problem field and contains the "Discover" and "Define" phase. The second diamond deals with the problem-solving phase and contains the "Develop" and "Deliver" phase. As a starting point, it can be expected to make several iterations of the different phases, as the process is not linear. Each phase is characterized by either a convergent or divergent approach. The divergent approach is characterized by opening many problems, investigating and investigating, and combining already known facts in new constellations. In contrast, the focus of the convergent approach is to want to narrow down opportunities or focus on a specific problem.[1] | + | The Double Diamond model is a representation of a design process that presents four stages across two adjacent diamonds. The structure of the model is used to understand a given problem or need, and subsequently work out potential solutions for them. The first diamond in the model deals with problem definition and understanding of a problem field and contains the "Discover" and "Define" phase. The second diamond deals with the problem-solving phase and contains the "Develop" and "Deliver" phase. As a starting point, it can be expected to make several iterations of the different phases, as the process is not linear. Each phase is characterized by either a convergent or divergent approach. The divergent approach is characterized by opening many problems, investigating and investigating, and combining already known facts in new constellations. In contrast, the focus of the convergent approach is to want to narrow down opportunities or focus on a specific problem.<ref name="[1]"> |
The model can be used in design projects where a given problem or need is desired to be solved or addressed. As a starting point, the model can be used in connection with structuring a given project and due to the model being extremely versatile, it can be used in many circumstances regardless of the subject-specific context as a structuring tool to plan the project and specific activities within the given phase of the project. In parallel with the usual project management. When transitioning from phase to phase, it is necessary to perceive these as being gates for the course of action, ie. the work performed in the previous stage should be summarized and presented and an acceptance of the project's progress should take place.[2] | The model can be used in design projects where a given problem or need is desired to be solved or addressed. As a starting point, the model can be used in connection with structuring a given project and due to the model being extremely versatile, it can be used in many circumstances regardless of the subject-specific context as a structuring tool to plan the project and specific activities within the given phase of the project. In parallel with the usual project management. When transitioning from phase to phase, it is necessary to perceive these as being gates for the course of action, ie. the work performed in the previous stage should be summarized and presented and an acceptance of the project's progress should take place.[2] | ||
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=== Define === | === Define === | ||
| − | The purpose of the define phase is to process and evaluate the collected data and based on this clearly define and limit a problem as a basis for further work. The identified problem is based and evaluated in terms of its relevance and scope. This stage is characterized by convergent thinking; however, it is important to still maintain a broad perspective while performing the preliminary activities. [1] The below listed methods is suggested to be incorporated once entering the Define phase. | + | The purpose of the define phase is to process and evaluate the collected data and based on this clearly define and limit a problem as a basis for further work. The identified problem is based and evaluated in terms of its relevance and scope. This stage is characterized by convergent thinking; however, it is important to still maintain a broad perspective while performing the preliminary activities.<ref name="[1]"> The below listed methods is suggested to be incorporated once entering the Define phase. |
- Cluster Analysis: Is a method used for organizing and analyzing information and data obtained from Interviews, Observations, etc. to gain insights when connections are formed. | - Cluster Analysis: Is a method used for organizing and analyzing information and data obtained from Interviews, Observations, etc. to gain insights when connections are formed. | ||
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=== Develop === | === Develop === | ||
| − | In the Develop phase, the focus is now shifted from problem-oriented to solution-oriented, from a convergent to divergent approach. The phase aims to develop and re-evaluate one or more concepts that are valid in relation to the user and the expected deliveries, as well as technology and Business Case, based on the problems or used needs discovered in the former stages. [1] These activities can be done by incorporating some of the following methods. | + | In the Develop phase, the focus is now shifted from problem-oriented to solution-oriented, from a convergent to divergent approach. The phase aims to develop and re-evaluate one or more concepts that are valid in relation to the user and the expected deliveries, as well as technology and Business Case, based on the problems or used needs discovered in the former stages.<ref name="[1]"> These activities can be done by incorporating some of the following methods. |
- Business Model Canvas: Is a method used to develop and describe business models for either projects or businesses. | - Business Model Canvas: Is a method used to develop and describe business models for either projects or businesses. | ||
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== References == | == References == | ||
| + | <references> | ||
| − | [https://innovationenglish.sites.ku.dk/model/double-diamond-2/ | + | <ref name="[1]"> Double Diamond. https://innovationenglish.sites.ku.dk/model/double-diamond-2/</ref> |
[https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond] | [https://www.designcouncil.org.uk/news-opinion/what-framework-innovation-design-councils-evolved-double-diamond] | ||
Revision as of 17:09, 27 February 2021
Abstract
This article will present the Double Diamond Model, including the utilization of the concept and purpose of the model, and further reflect on belonging limitations and advantages of the method presented once applying it in a project management setting. Ensuring the optimal deployment of the model, into how the project is planned, managed and executed once addressing the various needs and concerns of stakeholders, balancing project constraints such as, scope, quality, and risk in various project circumstances and throughout the project life cycle for an optimal outcome.
The Double Diamond was launched by the British Design Council in 2004, as a part of the framework for innovation to deal with complex economic, social, and environmental challenges.[2] The model represents a comprehensive design process and includes key principles in order to achieve significant and long-lasting results for the right problem. The process consists of four stages, Discover, Define, Develop, and Deliver, divided into two Diamonds. The first diamond concentrates on understanding the problem and a problem definition, namely the Discover and Define phase, also referred to as the problem space. The second diamond concerns the problem-solving phase, namely, the Develop and Define phase, also referred to as the solution space. Both the problem and solutions are being approached from a divergent and a convergent approach, which each of the four stages is either characterized by.[2]
The Big Idea
The model has been developed on the basis of a larger study of 11 top companies' design department processes across many industries. The process should not be performed linearly, on the contrary, several iterations of the various stages are encouraged. Particularly in connection with the digital age in which we find ourselves, which is constantly changing. In this age no product or service as such is fully developed, especially considering the constant feedback that is possible to receive, concepts a continually improved. [2] Furthermore, the Double Diamond model is particularly suitable for structuring collaboration and user involvement in the design process of new solutions. Cite error: Closing </ref> missing for <ref> tag
