Kano model

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Abstract

The Kano model is a method to scale the layers of quality and to achieve consumer satisfaction in a project or for a product. The Model was published in 1978 by Noriaki Kano, the theory is proposed to understand the relationship between customer satisfaction and quantitative measures. The requirement and the performance of the product or service derive from the different types, the model provides.

Noriaki Kano (*1940) is a Professor of the Tokyo University of Science.

In a project it is recommended to use the kano model to meet customers needs and to determine right requirements in an early project phase.

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