Vision statement

Abstract

This article defines what a Vision statement is and describes why declaring such a statement is important to an organization. Furthermore, it discusses when a Vision statement should be used, the purpose of it, as well as its benefits. In order to provide information about the construction of a “good” Vision statement, the key points on which such a statement is commonly based, is outlined and described. Examples of Vision statements from different corporations and organizations from different sectors are hereafter discussed and held up against these key points. Lastly challenges and limitations of using a Vision statement for organizations are presented.