SWOT analysis

Abstract

When decisions have to be made - be it within project, program or portfolio management - the SWOT analysis can provide managers with great support by allowing them to analyse internal and external environments with a systematic approach. REF!

The history of SWOT

Although there is no single inventor/author of the SWOT analysis, early versions are developed in Harvard Business School by George Albert Smith Jr. and C Roland Christiensen in the 1950s and 1960s . The The four factors that later became the Strengths, Weaknesses, Opportunities and Threats (SWOTs) were then called "opportunities" "risks" "environment" "problems of other industries". Another version was developed at Stanford University by that later became the SWOT analysis as we know it today

has been developed since the 1950s

Summary of steps

There will be an introduction to the different templates you can use when doing a SWOT analysis.

Description of steps (input, action, output)

A description of how the SWOT analysis, as a part of the input, can help managers create an action plan to obtain future goals.

Application example

Two examples of application to illustrate how the SWOT analysis can be highly beneficial but also can be handled in a way that is not beneficial.

Implementation advice

A discussion of how the SWOT analysis has its own strengths and weaknesses