Communication Management using Service Blueprint

Abstract

Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within or between an organization, it also refers to the organization and dissemination of new communication directives connected with an organization, network, or certain technology. Communications Management

In terms of Project Management, Communication Management is grouping processes based on the requirement to meet the information needs of a project and relevant stakeholders. However, communication has been described as the social glue that ties members of project teams and other departments or subunits altogether.

Communication and group interaction are commonly cited regarding the quality, effectiveness, and satisfaction of group decision-making. This is where the question arouses, mostly, it is seen that the organization’s effectiveness and efficiency are evaluated high or as referred to as thriving in the market when all internal departments work in alignment, have transparency and subtle engagement considering the certainty of work culture in cross-departments. However, few of the organizations tend to hardly perform or to refer to the term surviving or die slowly in the market considering the terms as efficiency vs effectiveness matrix. Efficiency vs Effectiveness Matrix

In order to make the communications/flow of information throughout the functional departments more stable and transparent, the respective article discusses the scope, applicability, theoretical practices, and limitations of the Service Blueprint model.

Service Blueprint is leveraged to understand cross-functional relationships and make front and back-stage processes more aligned. In a retrospect, it also helps visualize the relationships between different service components; people, props (physical or digital evidence), and processes that are directly tied to touchpoints in a specific service lifecycle. Service Blueprint