ISM Principles of Change

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The ISM - Individual, Social, and Material - model is a multi-disciplinary tool to study the human behavior in the aspects of: behavioral economics, social psychology and sociology [GovScot.]. The model facilitates an integrated, whole-system perspective of the challenges of individuals, organizations, and partnerships. Through the process, stakeholders aim to develop a shared understanding by identifying their respective roles in bringing about change. Hereby, the model draws insight from multiple disciplines to ease the decision-making of complex problems [sustain.]. The result is a shared ownership of solutions. This is a vital part of project management to successfully transferring ownership to operations in all kind of projects [PMI].


The ISM tool was developed by researcher Andrew Darnton and launched by the Scottish Government in 2013 to evaluate the impact of sustainability challenges in certain projects [ISM]. Since, it has found use for policy makers and practitioners to influence people's behaviors and bring about change [Govscot.].

  • Background
  • The three aspects
  • Usage
  • Limitations
  • References
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It fosters identification and development of options and shared ownership of solutions, taking account of influences on behaviors and decision-making which ultimately determine the impact of projects and actions.

Further readings: Behavioral economics: Nudge, R. H. Thaler. Social psychology: Influence Science and Practice, R. B. Cialdini. Sociology: The dynamics of social practice, E. Shove.

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