Kano Model: Introduction and Application

Developed by Hai Hu-s212360.

Kano Model (KANO model) is a useful tool for classifying and prioritizing user needs. Based on the analysis of the impact of user needs on user satisfaction, it reflects the nonlinear relationship between product performance and user satisfaction. In the Kano model, the quality characteristics of products and services are divided into four types: (1) necessary attributes; (2) desired attributes; (3) attractive attributes; (4) indifference attributes.