Social loafing

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Contents

Abstract

The concept of social loafing describes the phenomenon which leads to the reduction of the individual contribution to a collective effort, compared to the effort an individual would make when working alone.[1] Resulting from this effect a group can often times not fulfil its full potential, and the overall performance is reduced. While the phenomenon was initially described by French researcher Max Ringelmann in the early twentieth century, the term social loafing was introduced by Bibb Latané, et al., in 1979.[2] In the following decades the topic has been covered in research with a broad spectrum of perspectives, which have produced a multitude of theories for causes and mitigation techniques.

A popular theory that attempts to explain the phenomenon of social loafing is the concept of evaluation-potential.[3] It proposes that the degree to which an individual contribution of a group member is identifiable will determine the likelihood of that individual to either be involved or to socially loaf. Another angle towards explaining social loafing in group situations is the social impact theory which describes the linkage between social forces and the behaviour of a person. [4] The theory postulates that when a member of a group is exposed to external social forces, the group has a shielding function and thereby reduces the need of the person to act according to the pressure. Other theories in the evolving field of research address aspects such as an individual’s perception of his or her own contribution in a group setting or the sense of fairness with regards to the equity of effort of different team members. Strategies that aim to mitigate the occurrence of social loafing address specific structural changes that can be implemented in the set-up and functioning of groups, but also include special incentives targeted at individual members.

Overview of social loafing

Research

Historical considerations, experiments


Observations

Gender and cultural aspects

Examples

Theoretical discussion

"Cause 1" (Name)

"Cause 2" (Name)

"Cause 3" (Name)

Mitigation

"Strategy 1" (Name)

"Strategy 2" (Name)

Incentives

According to Shepperd the occurrence of social loafing can be mitigated by introducing specific incentives that lead to an increase of performance that an individual displays in a group setting.

external

internal

Limitations

Annotated Bibliography

References

  1. Shepperd, J.A. (2001) Social loafing and expectancy-value theory in Multiple Perspectives on the Effects of Evaluation of Performance: Toward an Integratiom. New York: Kluwer Academic Publishers.
  2. Latané, B., Williams, K., Harkins, S., (1979) Many Hands Make Light the Work: The Causes and Consequences of Social Loafing. Journal of Personality and Social Psychology, Vol. 37, No. 6, 822-832.
  3. Harkins, S.G., Szymanski, K., (1989) Social Loafing and Group Evaluation. Journal of Personality and Social Psychology, Vol. 56, No. 6,934-941.
  4. Frash, R.E., Kline, S., Stahura, J.M., (2004) Mitigating Social Loafing in Team-Based Learning. Journal of Teaching in Travel & Tourism, 3:4, 57-77.
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