SWOT analysis
Contents |
Abstract
When decisions have to be made - be it within project, program or portfolio management - the SWOT analysis can provide managers with great support by allowing them to analyse internal and external environments with a systematic approach. [1] This article will discuss different approaches when making a SWOT analysis.
What is SWOT?
The SWOT analysis is a tool for situation analysis [2] can provide managers with support by allowing them to analyse internal and external environments with a systematic approach. [3] The internal environment are a given project's strengths and Skriv hvorfor det er relevant for projektledelse, programledelse og portefølgeledelse
The history of SWOT
Although there is no single inventor/author of the SWOT analysis, early versions are developed in Harvard Business School by George Albert Smith Jr. and C Roland Christiensen in the 1950s and 1960s [4]. The The four factors that later became the Strengths, Weaknesses, Opportunities and Threats (SWOTs) were then called "opportunities" "risks" "environment" "problems of other industries". Another version was developed at Stanford University by Albert Humphrey that later became the SWOT analysis as we know it today. The factors, represented by the acronym SOFT, were here: “What is good in the present is SATISFACTORY, good in the future is an OPPORTUNITY; bad in the present is a FAULT and bad in the future is a THREAT.” [5]
Different approaches to SWOT analysis
Præssenter the swot matrix.
-Den simpleste hvor der kun er 4 kasser (SWOT). Skriv her om hvad der er galt med den. "Brainstorming" og "opvarmning til strategiplanlægning" -Den hvor indre og ydre faktorer er taget med og forklar at pointen er at indre faktorer har man kontrol over og ydre har man ikke. -Den med "beneficial" og "inbeneficial". Den ved jeg ikke helt hvad jeg skal med men det kommer jeg til.
There will be an introduction to the different templates you can use when doing a SWOT analysis.
Application example
Two examples of application to illustrate how the SWOT analysis can be highly beneficial but also can be handled in a way that is not beneficial.
References
- ↑ [SWOT METHODOLOGY: A STATE-OF-THE-ART REVIEWFOR THE PAST, A FRAMEWORK FOR THE FUTURE] http://www.tandfonline.com/doi/pdf/10.3846/16111699.2011.555358
- ↑ [No more mudding through] http://link.springer.com/book/10.1007/978-1-4020-5018-3
- ↑ [SWOT METHODOLOGY: A STATE-OF-THE-ART REVIEWFOR THE PAST, A FRAMEWORK FOR THE FUTURE] http://www.tandfonline.com/doi/pdf/10.3846/16111699.2011.555358
- ↑ [History of SWOT Analysis] http://www.marketingteacher.com/history-of-swot-analysis/
- ↑ [SWOT analysis (TOWS matrix) Made Simple] https://rapidbi.com/swotanalysis/
