Value proposition canvas
In order to provide their customers with good service and valuable products, an organization should define their value propositions for their projects. Initiating a project requires that the project manager uses his skills and knowledge to plan projects and create project plans to meet the project and product requirements by the customers [1]. The value propositions set by the organization for their specific products can guide the project managers to develop project plans that satisfy their customers and provide them with valuable products. The Value proposition canvas is a tool that can be used in order to solve the problems of specific customer segments and fulfill their needs by providing products and services that create value. The organization should design value proposition with benefits in order to attract customers and make them choose one company rather than its competitors. The Value proposition canvas can be split into two parts: The Value Map and the Customer Profile. [2]
Value Map: describes the value proposition in which the project manager looks at products and services that the company can provide or develop for the customer segment, how the products aid their customers and relieve them of their ‘pain’.
Customer profile: the project manager describes the specific customer segment and considers which gains the customer seek as well as the ‘pains’ they may encounter and which improvements they wish to see.
The project manager has to make sure that the value map and customer profile complement each other so that the customer segment is provided with the right products/service and that the customer’s pains are met with the right pain relievers. [3]
Contents |
Description
Value Map
Products and Services
Gain Creators
Pain Relievers
Customer Profile
Gains
Customer Jobs
Pains
Application
References
- ↑ Office Of Government Commerce, Managing Successful Projects with PRINCE2, 2009.
- ↑ Osterwalder, Alexander and Pigneur, Yves, Business Model Generation, 2010.
- ↑ https://lederindsigt.dk/vaerktoejer-skabeloner/strategi-og-forretningsudvikling/value-proposition-canvas/
- ↑ https://strategyzer.com/canvas/value-proposition-canvas/
