Hempel Coating Management

Introduction

As part of Hempel’s newly formed service organisation, a number of development projects of new services have been planned coupled with several operational upgrades. A foundational service offering is “coating advisory”. This service includes sending expert coating advisors to oversee surface preparation and coating application of the products. Initially Hempel acquired two levels of coating advisory, Standard coating advisory and Premium coating advisory. After collaborating with key customers, a third level was developed for the marine segment where the company took over the responsibility of planning the dry docking projects. Dry docking projects are referring to fixed duration re-coatings of vessels, which takes place every five years according to regulatory requirements. In marine, this new service was called “Project Management”. Therefore, the scope of this project was to develop a similar third tier service for the protective segments. By doing so, they offer more than premium coating advisory and they could provide more value and earn more per hour.

Resources

SWOT Analysis