SWOT Analysis Management

Developed by Helená Evin Cinar

Abstact

Business Model Generation illustration of the SWOT-Analysis model.

The article will shed light on the analysis tool SWOT model. The SWOT analysis is a frequently used method in strategy development in both private and public organizations. A SWOT analysis is an analytical tool when it comes to value-based management and strategy formulation to define strengths, weaknesses, opportunities and threats for a given company.