The Affect Heuristic
From apppm
Abstract
This is the beginning of the article on the Affect Heuristic
Keywords: Affect Heuristic, Slovic, Bounded Rationality, Somatic Markers
Contents |
Background
The Impact of Affect in Decision Making
The Perception of Risk and Benefit
The Affect Heuristic in Risk Management
Benefits of the Affect Heuristic
Limitations of the Affect Heuristic
References
Current -> May change
1. Slovic, P., Finucane, M., Peters, E., & MacGregor, D. G. (2007): The Affect Heuristic. Reprinted from Glivovich, T., Griffin, D., Kahneman, D. (2002), Heuristics and Biases: The Psychology of Intuitive Judgment.
2. Züst, R. & Troxler, P. (2006): No More Muddling Through: Mastering Complex Projects in Engineering and Management.
3. Bazerman, M. & Moore, D. (2013): Judgment in Managerial Decision Making.
