The Eisenhower urgent/important matrix

Prioritization of actions and obligations is an inseperable part of effective project management. Defining a prioritization framework supports building an impactful project roadmap. Moreover, prioritizing projects' requirements is needed to provide a clarified direction in order to maximize the value of the project deliverable. The Eisenhower matrix, also known under the name of Eisenhower Decision Matrix, Eisenhower Box, or Urgent-Important Matrix is one of task and actions' prioritization methods designed to enhance productivity and time-management efficiency. The tool’s concept was developed by a former president of the United States Dwight Eisenhower. Eisenhower based the idea on categorizing certain items by taking into account their urgency and importance.

This article looks further into the Eisenhower Matrix as a Project, Program and Portfolio management method from the perspective of people and their self-management performance. Following chapters discuss historical background of the matrix, next moving to the characterization of the template itself split into 4 specific quadrants. Subsequently, application of the tool both in daily life and in project management cases is presented, followed by examples. Limitations of the matrix are critically discussed, and finally, the article also examines possible effects of merging the Eisenhower Matrix with other used prioritization methods, resulting in enhanced deliverables. Lastly, drawbacks and limitations of the Eisenhower box are examined, considering the fact of the method’s simplicity.

Brief Historical background

Dwight Eisenhower

Figure 1:The 7 Habits of Highly Effective People by Stephen R. Covey

A person behind a concept of the urgent/important matrix is Dwight David “Ike” Eisenhower. He was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. As a president of the United States he led the construction of the Interstate Highway System, created NASA, signed into law the first major piece of civil rights legislation since the end of the Civil War, obtained truce in Korea, welcomed Alaska and Hawaii into the union, and many more accomplishments. His thorough understanding of the difference between the urgent and important enabled him to succeed. In a 1954 speech, Eisenhower quoted Dr J. Roscoe Miller, president of Northwestern University, who said:

“I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” 
      - Dwight D. Eisenhower, speech to the Second Assembly of the World Council of Churches

The quoted “Eisenhower principle” is thought to be the way he managed to organize his priorities and workload.

The 7 Habits of Highly Effective People

Stephen R. Covey popularized Eisenhower’s framework of urgent vs. important in 1989 in his book The 7 Habits of Highly Effective People. He was a multitalented personality who was recognized for his work as a successful businessman, educator and an influential public speaker. Covey's inspirational book is considered to be the psychology handbook of the '90s, the first most influential business book of the twentieth century and one of the top-ten most influential management books ever. Covey believed that the essence of the best thinking in the area of time management can be captured in a single phrase: Organize and execute around priorities. As a result of Covey’s work, the Eisenhower Matrix has become a widely used time-management and decision-making framework in business.

“Effective management is putting first things first. While leadership decides what “first things” are, it is management that puts them first, day-by-day, moment-by-moment. Management is discipline, carrying it out.” 
      - Stephen R. Covey, 1989, 7 Habits of Highly Effective People: Powerful Lessons in Personal Change 

Framework

Figure 2: The urgent/important matrix, (own figure, based on )

The Eisenhower matrix is a graphical diagram used in strategy and planning. Stephen R. Covey claims that people spend time in one of four ways. Hence, the diagram contains four quadrants: important/urgent, important/non-urgent, nonimportant/urgent, and non-important/non-urgent. According to productivity expert James Clear, you can understand the items in each of the four quadrants with this simple framework: Do, decide, delegate, and don’t do (or delete). After drawing Eisenhower Matrix, there are four empty boxes, two by two. This allows one to categorize to-do items into one of four possible directions, distinguished by Covey. In order to further explore 4 quadrants of the time management matrix, definitions of urgent and important should be studied:

• Urgent equals requiring prompt attention. Urgent matters insist on action, pressing on the practitioner. They are usually perfectly visible and cause reaction. Often, task order is based on the urgency.

• Important means “of great significance or value; likely to have a profound effect on success”. How one defines importance, therefore, potentially affects success. Tasks can be important for various reasons: societal, individual, organizational, etc. Importance is about the impact of accomplishing the task; bringing intrinsic benefit to someone or some group.

Quadrant 1

Quadrant I is both urgent and important. It deals with significant results that require immediate attention. The activities in Quadrant I are most often referred to as “crises” or “problems” with a given deadline. Tasks with clear deadlines and consequences for not taking immediate action fit into that Quadrant. Quadrant I consumes many people involved in management field, such as crisis managers, problem-minded people, deadline-driven producers.

Quadrant 2

Quadrant II consists of not urgent & important. Author Stephen Covey believes that Quadrant 2 is the sweet spot of time management. This is the spot where you are focused not on problems (as with Quadrant I) but on opportunities and growth. Living from this quadrant of the matrix means leaving proactive and prioritizing activities that help to grow skills and energy, and contribute to accomplishing meaningful goals. Quadrant 2 is where “deep work” happens because the tasks are largely freed of pressing distractions.

Quadrant 3

Quadrant III is both not important & urgent. These are urgent items that pop up and demand instant attention. However, because they are far from being necessary, they do not inevitably require time, and they can, therefore, be assign to someone else. The reality is that the urgency of these matters is often based on the priorities and expectations of others. These tasks are often set by others and do not move you closer to long-term goals. Covey suggests delegating as many Q3 tasks as possible.

Quadrant 4

Quadrant IV fits not urgent and not important tasks. They are considered to be time-wasting activities that should be ruthlessly cut out. These activities don’t contribute to progress on one's goals but can end up taking over large chunks of time. Eventually, tasks in quadrant IV should be erased.

Application of the matrix

No matter if one uses the Eisenhower matrix to organize their home duties or their work duties, its application is universal. Furthermore, Eisenhower matrix is an uncomplex chart for all types of industries and departments in enterprises. It’s a perfect tool for both new businesses, Startups, and existing mature organizations. Organizations can implement it for teams and individual use for every employee.It is not limited to any dimension. To weigh priorities in the matrix, one should pose questions such as “What do I need to do right away?”, “What is wasteful and needs to be eliminated?”, and “Which tasks do I need to do, and which ones can someone do for me?” Focus during this process should be on WHAT instead of WHEN. Scheduling comes easier once priorities are set.

Implementation in Project, program and portfolio management

What can help to envision why many teams benefit from using a priority matrix is The Pareto Principle. The Pareto Principle, known also as 80/20 rule, proves that 80% of your project activities will produce 20% of the results and in parallel 80% of the results are a consequence of 20% of overall effort.

Looking from the uncertainty and complexity perspective of project, program and portfolio management proactive exploring and responding to any uncertainty is tremendously relevant. Risk responses are directly aligned with prioritization of project constraints, such as budget, schedule, and operational performance. Projects that stick to incremental approaches can have high-level themes that are decomposed into features, which are then further decomposed. Workload that is unique, significant, risky, or novel can be prioritized with the Eisenhower Matrix to reduce the uncertainty associated with project scope at the start of the project before significant investment has taken place. Project teams plan routine work based on the concept of last responsible moment. This approach defers a decision to allow the project team to consider multiple options until the cost of further delay would exceed the benefit. It reduces waste by not expending time in developing plans for work that may change or may not be needed. Utilizing the Eisenhower matrix is an answer to the discussed challenges.

Unquestionably there are limits to its use, discussed in another chapter. Nevertheless, any project, program, portfolio management practitioner can to some extent make use of the Eisenhower Matrix. The Figure below shows questions one can ask themself in regards to project, program, portfolio managament to analyse the urgency and importance of given agent.

Figure 3: The Eisenhower Matrix in project managament, own figure

Drawbacks and limitations

The Eisenhower Matrix is an uncomplicated time management tool to prioritize actions or tasks based on importance and urgency factors. While its simplicity makes it undemanding to use, it overlooks other relevant factors. It does not account for resources, complexity or level of effort a task is requiring.

The tool is not devoid of subjective judgement. Organizations, project managers etc. have a tendancy to observe and analyze the world from the perspective they're most familiar with. To assign priorities realistically and objectively, situation should be approached with a fresh perspective. People who haven't been involved in past efforts and are not biased should be included in the process of prioritization.

Without the option to delegate tasks, there is less distinction between urgent/important and urgent/not important. If one is not in charge of their own schedule, they will not be able to prioritize the order of their tasks, and will likely spend the majority of their time executing someone else's tasks from the Quadrant III.

What is more, the Eisenhower Matrix grid can be insufficient if too many tasks are present. Its best use is when there are relatively few tasks per quadrant. A higher volume of tasks can overwhelm users and require further prioritization activities within each quadrant.

Merging with other prioritization methods

AHP method

Figure 4: 4x4Eisenhower Matrix&PPQ Scale diagram,

Two decades after the Eisenhower’s matrix, between 1971 and 1975, Thomas L. Saaty developed the Analytic Hierarchy Process, AHP. AHP is a theory and methodology for relative measurement, used to derive ratio scales from both discrete and continuous paired comparisons. It can cover the most basic to the most complex problems presented as a hierarchy with the same structure. No matter what the studied issue is, it should be examined in comparison to other similar entities in such a way that the outcome is less influenced by personal judgement and as objective as possible. Therefore, the AHP focuses on defining priorities, based on the proportions between entities and not their exact measurements. The comparison must be evaluated with a scale of numbers that indicates how many times more important and dominant one element is over another with respect to the criteria or property to which they are compared.

The common point of Eisenhower method and AHP method is that they are both classified as Multi-Criteria Decision Analysis (MCDA), also known as the Multi-Criteria Decision-Making (MCDM), concerned with structuring and solving decision and planning, as well as evaluating multiple conflicting criteria in decision-making. Nevertheless, the Eisenhower matrix is doubtlessly less objective comparing to the Analytic Hierarchy Process with its objective approach. Merging of these 2 methods is based on calculating Priority Quotients (PQs) of analyzed elements, that are next affected into corresponding quadrants of the matrix.

A Priority Quotient (PQ) is calculated for each element by using the following formula:

$PQ = Ease factor * Urgency factor * Importance factor * Consequence factor$

Then, accordingly to the result of PQs, each element is assigned to the specific quadrant of the matrix in a descending sort. If the matrix does not fulfill the need of the practitioner, a more precise analysis should be conducted. A Partial Priority Quotient (PPQ) may be calculated regarding the needs of the practitioner, for instance using the urgency and importance factor and any other relevant criteria index. Furthermore, the Eisenhower matrix can be split into more precise sub¨matrixes divided into sub-quadrants that ease allocating the analyzed elements.

Figure 5: AHP&Eisenhower matrix merging steps (own figure, based on )

The Sun Diagram

Figure 6: the Sung Diagram,

The Eisenhower Matrix may be extended to The Sung Diagram by adding fit. That is, if the agent (e.g., person, company, or group) is required for the task. By adding a third binary variable, the Sung diagram is a suitable representation. The Eisenhower Box reflects on two dimensions, importance and urgency, meanwhile the Venn diagram incorporates a Forgotten Third Dimension of Fitness. The missing element of the Eisenhower Matrix: the fitness for the practitioner to complete the task. The decision for fitness has two components:

1. Capability: is the agent the most capable to accomplish this task? Certain tasks require training or practice. In fact, evidence shows that aligning tasks with strengths or capabilities increases productivity and satisfaction. Moreover, the agent must not have the ability to delegate to

someone else who is more trained or practiced.

1. Ipseity: does completing this task contribute to one’s ipseity (sense of self)? Does it contribute to one's mission or goal?

Once the decision whether or not the task is important, urgent, and fit have been made, the task is assigned one of the eight outcomes.

Figure 7: 7 possible outcomes, (own figure, based on )

Annotated Bibliography

Covey, S.R.: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

In his book, 7 Habits, Covey talks about what is important versus what is urgent, as he describes the Eisenhower Matrix and the most effective way to prioritize tasks. This book is mainly focused on the individual, as it is based on personal growth and change. This is the 25th edition of the book, and it continues to stay relevant for the lead at a large organization in a Fortune 500 company or the newly graduate, discussing principles providing enduring and universal truths for effective, values-based leadership. Covey put Eisenhower's words into theory in a way that is constructive and functional.

The 7 Habits is a must-read for anyone who seeks to understand how to inspire and motivate others. It remains one of the most important business books of our time.

— KEVIN TURNER, COO of Microsoft Corporation

The Sung Diagram: Revitalizing the Eisenhower Matrix. Diagrammatic Representation and Inference

The paper by H. Bratterud et al. identifies a collection of scenarios in which the traditional Eisenhower matrix provides misleading suggestions and proposes an extension to the matrix, the Sung Diagram, that addresses the misleading suggestions illustrated with examples and implementation in a web application. The method behind the Sung Diagram and the utilization of a third binary variable, illustrated by a Venn diagram, is described and exemplified.