Talk:Product development and portfolio management processes at LEGO

Hello, I like the idea for your "case study article". Please make sure to use that structure. I would also suggest to focus on one aspect of Lego, i.e. portfolio management or risk management (in the context of new PD). I do not think it would be appropriate to talk about the Lego PD process "in general" for this class.

Adam.pekala (reviewer 1):
The article that you wrote fits in the Case-study requirements and is pleasure to read, especially for a long-time Lego fan such as me. However, there is room for improvement, to make it even better:

1. Illustrations are appropriate but they might be a bit larger by default so it would be easier to read without zooming on them
2. Language is suitable for such kind of article, however there are few spelling mistakes or grammar drawbacks (double spell check once again, read through and look for grammar order)
3. Stage-Gate chapter explains how the model work at Lego, but to me, there are some inconsistencies between the description and provided figure (around point 4, to be more precise)
4. Generally the structure is consistent but it would be even better with better ‘flow’ between the paragraphs (maybe some linking words?)
5. In comments it would be really interesting to get some personal overview on the analyzed case
6. Bibliography seems to be really well-chosen but it would be nice to read more about at least the main sources used – it might serve as further reading for interested readers.

You have fit in the requirement of words number an after adding some smooth changes it will be almost ideal (right now being around ~2600 - but since you cover the topic, I think it is all-right). Keep working and polish it up. Looks like more than a great base!

Alex161 (reviewer 2):
I like so much the Lego case study and it is very nice to read. I found the structure of the article well structured, with an enganging style and not hard to follow. I think the main points of the article are well illustrated with figures. It is understandable. Looking at the content i think your ‘’case study ‘’ is related with the course , maybe I would say that the part about the risk is a bit small compared with the size of the topic ( Risk management ). It follows a logical flow and i liked the started summary. Maybe you can add an annoted bibliography for each source. In general this is a very positive feedback I liked so much reading your article .