Template:Annotated Bibliography
Contents |
Annotated Bibliography
What is SWOT analysis?
Source: "What is SWOT analysis?", British Library Business & IP Centre, [1] (Accessed: May 8, 2023) Summary: This article explains the SWOT analysis framework, developed by Albert Humphrey at the Stanford Research Institute in the 1960s and 1970s. It provides examples of internal and external factors businesses should consider and outlines the four SWOT analysis strategies.
Key Points:
- SWOT analysis assesses strengths, weaknesses, opportunities, and threats in a business.
- Internal factors: financial, physical, human, and natural resources, and existing infrastructure.
- External factors: external funding, industry trends, economic movements, target demographics, working relationships, and regulations.
- Four strategies: Strength-Opportunity, Strength-Threats, Weakness-Opportunity, and Weakness-Threats.
Usefulness:
Useful for a general understanding of SWOT analysis, its components, and the strategies derived from it.
SWOT Analysis: How To With Table and Example
Source: Kenton, W. (2023). SWOT Analysis: How To With Table and Example. Investopedia. [2] (Accessed: May 8, 2023)
Summary: This article details the SWOT analysis framework and its four components (strengths, weaknesses, opportunities, and threats). It provides a step-by-step guide to conducting a SWOT analysis and highlights the importance of diverse perspectives and data sources. The article also includes examples of SWOT analysis applications in business scenarios.
How to Do a SWOT Analysis (With Examples & Free Template!)
Source: Chaffey, M. (2017). WordStream. [3] (Accessed: May 8, 2023)
Summary: This article explains SWOT analysis, and its application in business strategy, and offers a step-by-step guide for conducting it. The benefits of SWOT analysis in decision-making and problem-solving are also highlighted.
