Brainstorming technique
Abstract
Brainstorming is a creativity exercise where individuals or groups of people generate ideas impulsively with the goal of finding solutions to a specific problem. It is a simple, yet powerful tool used in virtually all industries. The term was originally introduced in the year 1953 by Alex Oxford in his book “Applied Imagination” and has now become one of best known idea generation method in the world. Brainstorming combines a relaxed, informal approach to problem solving providing an open environment that encourages everyone involved to participate. No idea is a bad idea no matter how wild they are and people are given the freedom of mind and action to spark off and reveal new ideas. Therefore, people should avoid criticizing or rewarding ideas during the brainstorming session as it limits the idea generation and creativity [1] [2].
When looking into the job of a project manager, creative thinking is required every day to solve problems. Through effective brainstorming, out-of-the-box solutions can be generated. In fact, brainstorming is often used by project managers when developing project management plan, defining the scope and identifying risks for example. Cite error: Closing </ref> missing for <ref> tag
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