Opportunity research
Abstract
Finding an opportunity at the right time might be the key to success, therefore, it is a key activity in the management level to be proactive and look constantly for opportunities. Opportunities might come from different ways and it is a manager's task to allocate and distribute resources into new targets [ref].
For this case, an opportunity is considered a project, program or portfolio development considering its uniqueness and attractiveness to customers.
This article is about the methodology of finding opportunities within the engineering/energy market. In following sections it will be explained how to asses different situations keeping in mind the opportunity research. Once identified the possible opportunities, how to estimate the profit and how to address resources to overtake competitors. Finally, it will be explained how opportunities can be converted into strengths.
