Value proposition canvas
[1] The value proposition canvas is a tool that can be used to solve the customer's problems and fulfill their needs by providing products and services that creates value for the customers. Having the right value propositions will make the customers choose one company instead of the competitors. The value propositions provides products and/or products that satisfies the requests of specific customer segments. Value propositions can be innovative or resemble present propositions with added benefits. The Value proposition canvas can be split into two parts: The Value proposition and the Customer Segments.
The Value proposition: includes looking at the products and services the company can provide or potentially develop in order to satisfy the customers. It is also used to determine how the products aid the customer segments and relieve them of their ‘pain’. The canvas also investigates how the services or products creates value for the customers.
Customer segments: Considering what the customers wish to accomplish. Moreover, which ‘pains’ the customers encounter and which improvements they wish to see.
Description
Application of the canvas
References
- ↑ Osterwalder, Alexander and Pigneur, Yves, Business Model Generation, 2010.
- ↑ https://strategyzer.com/canvas/value-proposition-canvas/
