Use of Business Model Canvas to Kickstart the project management

Abstract

To start a project, it is important to have a clear scope. A tool that is often used is the Business model canvas, both to start up a project within an existing company or to start up a new company. The business plan can be more or less comprehensive, but the more it is well thought out the higher is the chance of success. A typical method to create a business plan is to use the Business model canvas and therefore this article examine the incooperation of the business model canvas to project managing. The execution of information transfer from the Business Model Canvas to execution of project management will be described in detail, with the focus of Key stakeholders, Key activities, Key resources, Cost structure and Value propositions.

The two main project developement methodologies considered in this paper are waterfall and agile. Waterfall sequential based method whereas agile is based on iterations. Choosing between these two methods will affect the use of the business model canvas. For detailed explanation read Waterfall vs. Agile Methodology.