Create a pitch
Abstract
How to create a pitch in an optimal way will be the analysis of this article. It will explain how to get to the best way of preparing for a presentation of ideas. With the fever of entrepreneurship and the rise of short time companies it has been crucial to understand the best way to pitch. Selling ideas is fundamental in the current days to convince investors in putting their money in new businesses. As so, the create a pitch theme of this article will be based on the entrepreneurship field, whereas the entrepreneur is the pitcher and the investor is the receptor. The new entrepreneurs have to make sure that their idea is presented in the best way possible, guaranteeing that the idea passes the right way, convincing the investor to spend time and money with them. This pitch demands preparation beforehand. The structure and organization of the speech as well as keywords to include on it will be tackled in this article. To think about the pitch beforehand gives the pitcher confidence to present himself and his idea(s) before the investor and the way to prepare it beforehand will be as well explained below. The explanation will follow the model entrepreneur selling a product to an investor, but the concept and form applies for services or even for job interviews whereas the person is pitching herself for a recruiter.
Contents |
Structure
The period of time of the pitch shall be between 30 seconds to 2 minutes - the so called elevator pitch. It's called "the elevator pitch" due to the fact that most opportunities to meet investors/CEO's are rare and short (for example to meet in the elevator and you have just the time until he/she reaches the floor). It's also to take into account that investors/CEO's usually don't have much time to listen to everyone who is interested in presenting them an idea as well as to keep the listener interested it shall not be a long presentation as this might become boring and annoying. The pitch structure shall follow this order:
Product features: The first part of the speech should be concise and made of key points. It's important to start with the features of the product that are most unique and relevant to captivate the attention of the listener. To list all the features would be an error as it is time consuming and often not relevant. For this part, only the features that are indispensable shall be presented.
Speaker Background: This second part of the speech is a presentation of who is the person behind the project. It is crucial for the investor to know well who is the person responsible for the project and with whom probably he will work with. Academical Background - In which University did the speaker graduated (if any) and what program did he/she follow. Professional Experience - In which companies have had the speaker contact with. Only to mention the ones relevant for the case, specially the ones the speaker worked for the most time. This is important for the investor to know if the person has experience in the field that can be useful for the project. In this step the investor can realize two things that might provoke a bad reaction. The investor can understand either the person does not have enough professional experience in the area of the project, or even, that the person is not professionally reliable due to the large amount of jobs in different companies the person took in such a short period of time. Though it is important to focus on the jobs experience connected with the project and avoid to mention the ones that might create the idea that the speaker is an unreliable person (unstable
Content
To be continued
Preparation
To be continued
Example
