Example APPPM 2020

Collention of tools

Salience Model

With the use of Salience Model it is possible to describe classes of stakeholders based on assessments of their power, urgency and legitimacy. The Salience Model is useful for large complex communities of stakeholders or where there are complex networks of relationships within the community. It is also useful in determining the relative importance of the identified stakeholders.

Salience model is a method for classifying stakeholders and to decide who do matter! A project manager is likely to face the challenge in choosing the right stakeholders and prioritizing the competing communication needs. Salience model brings clarity in prominence and importance of the different stakeholders.

So stakeholder salience means the quality of a stakeholder or their importance.

Furthermore, chapter 13 provides relevant knowledge on how to monitor stakeholder engagement.