Brainstorming technique
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Brainstorming combines a relaxed, informal approach to problem solving providing an open environment that encourages everyone involved to participate. No idea is a bad idea no matter how wild they are and people are given the freedom of mind and action to spark off and reveal new ideas. Therefore, people should avoid criticizing or rewarding ideas during the brainstorming session as it limits the idea generation and creativity <ref name="Brainstorming"/> <ref name="PMI"/>. | Brainstorming combines a relaxed, informal approach to problem solving providing an open environment that encourages everyone involved to participate. No idea is a bad idea no matter how wild they are and people are given the freedom of mind and action to spark off and reveal new ideas. Therefore, people should avoid criticizing or rewarding ideas during the brainstorming session as it limits the idea generation and creativity <ref name="Brainstorming"/> <ref name="PMI"/>. | ||
| − | When looking into the job of a project manager, creative thinking is required every day to solve problems. Through effective brainstorming, out-of-the-box solutions can be generated. In fact, brainstorming is often used by project managers when developing project management plan, defining the scope and identifying risks for example. Since brainstorming usually requires multiple participants, the project manager functions as a facilitator of the session. It is therefore critical for the project manager to follow some basic rules in order to get the best results. | + | When looking into the job of a project manager, creative thinking is required every day to solve problems. Through effective brainstorming, out-of-the-box solutions can be generated. In fact, brainstorming is often used by project managers when developing project management plan, defining the scope and identifying risks for example. <ref name="PMBOK"> Since brainstorming usually requires multiple participants, the project manager functions as a facilitator of the session. It is therefore critical for the project manager to follow some basic rules in order to get the best results. |
In the following article the overall idea of the brainstorming technique will be discussed; the origin and when, how and why it should be used. General guidelines for project managers and rules will be outlined, that are recommended to follow in order to run an effective brainstorming session. Furthermore, other brainstorming variations and extensions of the tool will be introduced following with limitations of the technique and its strengths. Finally, references relevant to the article will be listed for further reading. | In the following article the overall idea of the brainstorming technique will be discussed; the origin and when, how and why it should be used. General guidelines for project managers and rules will be outlined, that are recommended to follow in order to run an effective brainstorming session. Furthermore, other brainstorming variations and extensions of the tool will be introduced following with limitations of the technique and its strengths. Finally, references relevant to the article will be listed for further reading. | ||
Revision as of 15:02, 14 February 2018
Abstract
Brainstorming is a creativity exercise where individuals or groups of people generate ideas impulsively with the goal of finding solutions to a specific problem. It is a simple, yet powerful tool used in virtually all industries. The term was originally introduced in the year 1953 by Alex Oxford in his book “Applied Imagination” and has now become one of best known idea generation method in the world. Brainstorming combines a relaxed, informal approach to problem solving providing an open environment that encourages everyone involved to participate. No idea is a bad idea no matter how wild they are and people are given the freedom of mind and action to spark off and reveal new ideas. Therefore, people should avoid criticizing or rewarding ideas during the brainstorming session as it limits the idea generation and creativity [1] [2].
When looking into the job of a project manager, creative thinking is required every day to solve problems. Through effective brainstorming, out-of-the-box solutions can be generated. In fact, brainstorming is often used by project managers when developing project management plan, defining the scope and identifying risks for example. Cite error: Closing </ref> missing for <ref> tag
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