Communication and Media Richness Assurance in High-performance Projects

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Case Studies

Having studied a selection of commonly used communication media, a look at how project communication in industry affects project success/failure may be interesting. In the following section three case studies are compared and contrasted in terms of their final delivery outcome and the impact in-project communication has had thereupon. The case studies have been selected based on shared project similarities and their varying degree of project communication success, ranging respectively from poor through adequate to good.

Burj Khalifa

Burj Khalifa[1], United Arab Emirates. The 828-metre high structure holding the title of the World's tallest building for a decade (2010-2020) is literally both a mega project and proof that communication and teamwork is capable of reaching sky-high results.

Burj Khalifa was opened at the heart of Dubai in 2010, stands 828 metres tall and claims the official title as the World's tallest building[2]. At a cost of USD $1.5 billion, constructed by approx. 12,000 labourers[3] and projected to have huge returns-on-investment for Dubai later cemented in popularity rankings [4], the building is the epitome of a mega-project[5].

Key points: On time? on budget? fully functional/operational as intended? Project assessment: Success (This section is unfinished and will be expanded) The

Key Points: The higher the risk, the more important communication becomes Action speaks louder than words (get away with errors in verbal communication, as non-verbal communication through action is more important) Transparency, openness and honesty in project management usually provide better results than hidden agendas and unaired/undebated problems.


  1. Cite error: Invalid <ref> tag; no text was provided for refs named BUKH
  2. Burj Khalifa: Facts & Figures, [Online], Available at: [First accessed 26 February 2019]
  3. John Irish (2010). Burj Dubai cost $1.5bn to build, [Online], Available at: [First accessed 1 March 2019]
  4. Karmila Thomas (2018). Dubai’s Burj Khalifa ranked among world’s top 10 most popular destinations, [Online], Available at: [First accessed 1 March 2019]
  5. Bent Flyvbjerg (2014). What you should know about megaprojects and why - an overview, [Online], Available at: [First accessed 1 March 2019]
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