Create a pitch

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Abstract

How to create a pitch in an optimal way will be the analysis of this article. It will explain how to get to the best way of preparing for a presentation of ideas. With the fever of entrepreneurship and the rise of short time companies it has been crucial to understand the best way to pitch. Selling ideas is fundamental in the current days to convince investors in putting their money in new businesses. As so, the create a pitch theme of this article will be based on the entrepreneurship field, whereas the entrepreneur is the pitcher and the investor is the receptor. The new entrepreneurs have to make sure that their idea is presented in the best way possible, guaranteeing that the idea passes the right way, convincing the investor to spend time and money with them. This pitch demands preparation beforehand. The structure and organization of the speech as well as keywords to include on it will be tackled in this article. To think about the pitch beforehand gives the pitcher confidence to present himself and his idea(s) before the investor and the way to prepare it beforehand will be as well explained below. The explanation will follow the model entrepreneur selling a product to an investor, but the concept and form applies for services or even for job interviews whereas the person is pitching herself for a recruiter.


Contents

Structure

The period of time of the pitch shall be between 30 seconds to 2 minutes - the so called elevator pitch. It's called "the elevator pitch" due to the fact that most opportunities to meet investors/CEO's are rare and short (for example to meet in the elevator and you have just the time until he/she reaches the floor). The pitch shall follow this order:

product features. No all the features but the ones that are considered relevant and unique.

Content

To be continued

Preparation

To be continued



References

Barclays: Make Your Pitch Perfect

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