Double Diamond Model
Abstract
This article will present the Double Diamond Model, including the utilization of the concept and purpose of the model, and further reflect on belonging limitations and advantages of the method presented once applying it in a project management setting. Ensuring the optimal deployment of the model, into how the project is planned, managed and executed once addressing the various needs and concerns of stakeholders, balancing project constraints such as, scope, quality, and risk in various project circumstances and throughout the project life cycle for an optimal outcome.
The Double Diamond was launched by the British Design Council in 2004, as a part of the framework for innovation to deal with complex economic, social, and environmental challenges.[2] The model represents a comprehensive design process and includes key principles in order to achieve significant and long-lasting results for the right problem. The process consists of four stages, Discover, Define, Develop, and Deliver, divided into two Diamonds. The first diamond concentrates on understanding the problem and a problem definition, namely the Discover and Define phase, also referred to as the problem space. The second diamond concerns the problem-solving phase, namely, the Develop and Define phase, also referred to as the solution space. Both the problem and solutions are being approached from a divergent and a convergent approach, which each of the four stages is either characterized by.[2]
The Big Idea
The model has been developed on the basis of a larger study of 11 top companies' design department processes across many industries. The process should not be performed linearly, on the contrary, several iterations of the various stages are encouraged. Particularly in connection with the digital age in which we find ourselves, which is constantly changing. In this age no product or service as such is fully developed, especially considering the constant feedback that is possible to receive, concepts a continually improved. [2] Furthermore, the Double Diamond model is particularly suitable for structuring collaboration and user involvement in the design process of new solutions. Cite error: Closing </ref> missing for <ref> tag
