Double Diamond in Project Management

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==Abstract==
 
==Abstract==
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Every company could have its own method to face the process behind the design of a new product or for solving a problem but it has been observed that all firms go through the same steps when they have to think, design or solve and this is the reason why Design Council developed and launched the Double Diamond in 2005.
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The Double Diamond is a model which aims to let design teams visualize the main steps they have to follow in order to achieve the best result in the best possible way. Richard Eisermann, Design Council’s Director of Design and Innovation at the time, together with his team decided to make a study among several big companies such as Microsoft, Virgin Atlantic Airways and LEGO in order to understand which approaches they used when they had to work on a project. It came up that all firms followed a similar, if not the same, procedure and the Double Diamond model gathers all moves in four principal phases: discovery, definition, development and delivery.
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The scope was to “create something that would be applicable in any field”, and despite its recent introduction into the process design market, that is why it is widely utilized thanks to its adaptability because it can be used whether you have to develop a new product or you have to face a problem.
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The Double Diamond model has to be seen like a guideline for the project manager who has to plan, coordinate and assess the project’s activities understanding and evaluating possible dangers and problems for the purpose of successfully conclude the project respecting time, performance and cost.

Revision as of 15:18, 14 February 2021

Developed by Jacopo Renzi

Abstract

Every company could have its own method to face the process behind the design of a new product or for solving a problem but it has been observed that all firms go through the same steps when they have to think, design or solve and this is the reason why Design Council developed and launched the Double Diamond in 2005. The Double Diamond is a model which aims to let design teams visualize the main steps they have to follow in order to achieve the best result in the best possible way. Richard Eisermann, Design Council’s Director of Design and Innovation at the time, together with his team decided to make a study among several big companies such as Microsoft, Virgin Atlantic Airways and LEGO in order to understand which approaches they used when they had to work on a project. It came up that all firms followed a similar, if not the same, procedure and the Double Diamond model gathers all moves in four principal phases: discovery, definition, development and delivery. The scope was to “create something that would be applicable in any field”, and despite its recent introduction into the process design market, that is why it is widely utilized thanks to its adaptability because it can be used whether you have to develop a new product or you have to face a problem. The Double Diamond model has to be seen like a guideline for the project manager who has to plan, coordinate and assess the project’s activities understanding and evaluating possible dangers and problems for the purpose of successfully conclude the project respecting time, performance and cost.

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