Mapping stakeholders

It is the term used to describe the process of stakeholder analysis graphically, so that those involved can be understood from different points of view. With the stakeholder mapping is to facilitate the reading of the various analyses to be carried out, for better understanding and comprehension. During investigations it is common to develop ways of presenting the data they have collected. The organization of data allows classifying and reviewing the information collection for valuable information. The representation of the content allows comparing contrast with the known data collected, or simply allows others to absorb or understand the data more easily. In the world of construction projects, the most effective presentation of the data is graphical or pictorial.

Objectives

• Develop a useful list of the Stakeholders.
• Evaluate the main characteristics of each participant.
• Present information in a way that helps the project team to implement effective stakeholder management initiatives.
• Replace Subjectivity with objective measures.
• Make de measure process easy to understand.
• Facilitate the review of the stakeholder’s analysis.
• Simplify the updating of the analysis during the construction phase.

Mapping methods

Below are mentioned the stakeholder mapping techniques better known and commonly used

Salience Model

The Salience Model is used to help identify the needs of a stakeholder. Unlike other methods, this model uses three dimensions to classify the stakeholders: power, legitimacy and urgency, which are defined as:

• Power: is the ability of a social actor influence over another social actor to do something that would not have done otherwise, such a way that the results of a project or organization are affected. Some associate terms are:
• Legitimacy: Is the level of authority or having an actor involvement in socially constructed system of norms, values and beliefs system. E.g.: the authority of a stakeholder in a project.
• Urgency: The degree of attention stakeholders need, i.e. is the expected time to meet the expectations of the concerned.
• Salience: the degree to which managers or researchers prioritize the satisfaction of the needs of stakeholders.

This three-dimensional view of stakeholders, needs and expectations of a project may help researchers reduce key stakeholders.