Product family master plan

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Developed by Daniel Vorting

Contents

Abstract

When rationalizing or developing a new range of products, it is essential to get an overview of the entire product portfolio. An overview should “describe the structure of the product family and the variety with in the product family[1]

This article clarifies how a project manager in charge of a product family rationalization or development projects, can benefit from using a product family master plan (PFMP). The PFMP is a powerful tool for visualizing a complete product family, and how customer specified requirements impact the product family. The PFMP describes the product family from three different perspectives – the customer view, the engineering view and the part view. A product family project manager can utilize this overview when deciding on how and where project resources should be focused. The PFMP overview yields a practical insight into where product modules should be developed, that can benefit the entire product portfolio depending on customer requirements.

The process of developing a PFMP is dependent on a 7-step process, which guides and serves as a facilitator of discussion within the group. This forces the team to agree and have a common understanding on product terminology, product systems, modules etc. which in return greatly enhances communication between both team members and the project manager. The PFMP’s credibility is highly depended on the correctness of product details which is why it is of high importance, that it is developed in collaboration with key stakeholders, that bring important product knowledge to the table.

Background and application

Structure of this article

Definitions and terminology

When and where to use the PFMP

Theory

Project communications management

According to PMI 28% of projects fail due to poor communication [2] and it is by far the biggest contributor to failing projects, as shown on figure 1. Every project needs effective direction, management, control and communication [3] and the maintenance of these are essential to the project's success. As an essential part of the PRINCE2 approach, an effective approach to manage communication flows to and from stakeholders is one of 4 essentials, that a successful management team should incorporate. A substantial part of developing good communications thus lies in ensuring that information flows to the involved project members as well as its stakeholders. This information flow is met through "development of artifacts and implementation of activities designed to achieve effective information exchange" [4].

Modular design

Communaction artifacts

7-step process to developing a PFMP

The development of the PFMP can be broken down into 7 steps, that should be followed chronologically:

  1. Establish common terminology
  2. The customer view
  3. The engineering view
  4. The part view
  5. The part sharing matrix
  6. Attributes
  7. Cardinallity

The PFMP as a communication artefact

Limitations

Annotated bibliography

References

  1. Developing product families based on architectures, First Edition, 2006 -
  2. Results based on a January 2007 poll with 1007 respondent - PMI Net July 2007 page 19
  3. AXELOS AXELOS, (2017), Managing Successful Projects with PRINCE2, 6th Edition, The Stationery Office Ltd
  4. Project Management Institute (2017), A Guide to the Project Management Body of Knowledge (PMBOK guide), 6th Edition, Newton Square, PA: Project Management Institute

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