SWOT Analysis Management

Revision as of 16:25, 18 February 2021

Developed by Helená Evin Cinar

Abstract

Business Model Generation illustration of the SWOT-Analysis model.

The SWOT analysis is a frequently used method in strategy development in both private and public organizations. A SWOT analysis is an analytical tool when it comes to value-based management and strategy formulation to define strengths, weaknesses, opportunities and threats for a given company. ^[1]

Strengths and weaknesses can be characterized as internal value-creating (or destructive) factors such as. assets, skills or resources that a company has at its disposal according to its competitors. The factors for the organization's strengths and weaknesses can be measured using internal assessments or by external benchmarking. Opportunities and threats are characterized as external value-creating (or destructive) conditions over which an organization has no direct influence, but instead emerge from the competitive dynamic connections of industry / market or from demographic, economic, technical, social or legal factors. Typically, you will be able to use the SWOT analysis in connection with any organization that intends to create a fit with its external environment.

The SWOT table is an effective tool for analyzing the (internal) strengths and weaknesses of a company and the (external) opportunities and threats. However, this analysis will only be a single link of many when it comes to analysis at an organizational level. In fact, the creation of the adaptation will be a contradictory work to embark on, as the reality behind the SWOT analysis will most often point in contradictory directions, leaving strategists with the paradox of creating adaptation either from the outside (market-driven strategy) or from within. -out (resource-based strategy). ^[2]

Introduction

The SWOT analysis is a simple and compliant technique. The tool can be used to formulate strategies and working methods for administrators.The SWOT analysis can be approached in many ways, the classic way of setting up models is as illustrated in the 2 by 2 matrix: Strengths, Weaknesses, Opportunities , Threats as illustrated in the abstract. The main purpose of the following article is to illustrate how SWOT can be used by administrators to process, analyze and initiate reflective perspectives within the management area.^[3]

History of SWOT analysis

How to use SWOT as a tool

Discussion

PROS CONS

References

[Book: Business Model Generation]

[https://ivaekst.dk/vaekst/0/6/4/3/swotanalyse] - SWOT-ANALYSE - by IVÆKST [https://files.eric.ed.gov/fulltext/EJ514327.pdf] - Journal of Vocational and Technical Education By Kirk Swortzel