SWOT analysis
From apppm
Contents |
Abstract
When decisions have to be made - be it within project, program or portfolio management - the SWOT analysis can provide managers with great support by allowing them to analyse internal and external environments with a systematic approach. REF!
The history of SWOT
Summary of steps
There will be an introduction to the different templates you can use when doing a SWOT analysis.
Description of steps (input, action, output)
A description of how the SWOT analysis, as a part of the input, can help managers create an action plan to obtain future goals.
Application example
Two examples of application to illustrate how the SWOT analysis can be highly beneficial but also can be handled in a way that is not beneficial.
Implementation advice
A discussion of how the SWOT analysis has its own strengths and weaknesses
References
- ↑ History of SWOT Analysis http://www.marketingteacher.com/history-of-swot-analysis/
