Revision as of 13:36, 11 February 2022

By Tobias Stabrand

This Wiki article will describe the Value Proposition Canvas tool for use in project management. The article is made as part of the course 42433 Advanced Engineering Project, Program, and Portfolio Management F2022 at the Technical University of Denmark (DTU).

Abstract

For a company to stay in business it must be able to retain its customers as well as obtain new customers. Thus, it is of paramount importance to understand and meet the customers wishes and demands.

^[1]

Finde ud af virksomhedens kundesegment, hvad skaber værdi for disse kunder/stakeholders Value Proposition Canvas kan bruges til at kortlægge disse behov. Match mellem virksomheden og kundernes/segmentets ønsker.

Analysere kundernes behov. Value proposition er en vigtig del af at forstå kunderne og stakeholders, men skal også integreres i virksomhedens strategi og business model for at skabe gensidig værdi. Value Proposition Canvasset udspringer af Business Model Canvasset

Forklar elementerne i Business Model Canvas - det handler om at fastlægge virksomhedens strategi og målsætninger og hvordan man vil nå dertil. Value Proposition Canvasset er således et værktøj som anvendes efterfølgende til at skabe værdi for de kunder man ønsker at skabe værdi for. - Forklar de to dele af kanvasset og de enkelte elementer

This article will first describe the the Value Proposition Canvas as a tool in relation to project management and the tools' purpose and usage in a historical context. Hereafter, the tools relation the Business Model Canvas will outlined after which the various elements of the tool as well as its application will be described. Finally, the limitations using the tool will be discussed and evaluated.

The Value Proposition Canvas in Project Management

Structure: • Big idea: describe the tool, concept or theory and explain its purpose.

Historical State of the Art

The section should reflect the current state of the art on the topic

The Application of the Value Proposition Canvas in Project Management

• Application: provide guidance on how to use the tool, concept or theory and when it is applicable

First you do this

Second you do that

Third you do ...

Limitations of applying the Value Proposition Canvas

• Limitations: critically reflect on the tool/concept/theory. When possible, substantiate your claims with literature

Annotated Bibliography

• Annotated bibliography : Provide key references (3 10), where a reader can find additional information on the subject.

How to do references

The book 'Project Management: A Systems Approach to Planning, Scheduling, and Controlling' by Harold Kerzner gives an end-to-end description of project management including the use of Gantt Charts ^[2].

References

1. ↑ Kenyon, G. N. and Sen, K. C. (2014). The Perception of Quality. Springer London, 2014, pp. 13-28. https://doi.org/10.1007/978-1-4471-6627-6_3
2. ↑ Kerzner, Harold. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. 10th ed., e-book, Wiley, 2009, page 495-502.

Your article should: • Properly cite and acknowledge previous work (reference material provided, and appropriate other sources where necessary) • Summarize and outline the relevance of each reference to the topic. (around 100 words per reference). The bibliography is not counted in the suggested 3000 word target length of the article. • Cite according to the guidelines the images and graphs . In case the images and graphs are made by you, you should cite yourself, or another graph that you were inspired