The Value Proposition Canvas

Structure: • Big idea: describe the tool, concept or theory and explain its purpose. The section should reflect the current state of the art on the topic • Application: provide guidance on how to use the tool, concept or theory and when it is applicable • Limitations: critically reflect on the tool/concept/theory. When possible, substantiate your claims with literature • Annotated bibliography : Provide key references (3 10), where a reader can find additional information on the subject.

Your article should: • Properly cite and acknowledge previous work (reference material provided, and appropriate other sources where necessary) • Summarize and outline the relevance of each reference to the topic. (around 100 words per reference). The bibliography is not counted in the suggested 3000 word target length of the article. • Cite according to the guidelines the images and graphs . In case the images and graphs are made by you, you should cite yourself, or another graph that you were inspired