The strategy choice cascade. Where to play and how to win.
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Category:The strategy choice cascade. Where to play and how to win.
Contents |
Abstract
The Strategy Choice Cascade is a methodology that analyzes the critical elements of the strategic alternative of interests. Moreover, it a way for a team to visualize and discuss different approaches towards future projects. The Strategy Choice Cascade was designed at Procter & Gamble and is discussed in A. G. Lafley and Roger L. Martin's book 'Play to Win: How Strategy Really Works.' A strong strategy will generate a durable advantage and higher value in the competitive market. This article serves as a guide for articulating a strategy or strategic possibility as an integrated collection of choices that uniquely places a company, project or product in its industry.
