Value Proposition Canvas

Revision as of 21:08, 11 February 2018

Abstract

An important aspect of project management is stakeholder management, more specifically; alignment of stakeholder expectations with project deliverables. The reason for a project initiation is a business case. These business cases are based on needs from stakeholders such as customers/users. Users are the persons or organizations who will use the project's product, service, or result.[1] To make sure the project is a success the needs of users needs to be thoroughly understood. A tool for analysing these needs is the value proposition canvas. The canvas uses two different aspects:

1. The internal organizational side containing which products and services the organization will provide to the user.

2. The external user side which represents the user needs in form of pains of status quo and gains of project success.

References

[1] A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition