Value Proposition Canvas

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Abstract

An important aspect of project management is stakeholder management, more specifically; alignment of stakeholder expectations with project deliverables. The reason for a project initiation is a business case. These business cases are based on needs from stakeholders such as customers/users. Users are the persons or organizations who will use the project's product, service, or result.[1] To make sure the project is a success the needs of users needs to be thoroughly understood. A tool for analysing these needs is the value proposition canvas.

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