Value proposition canvas
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| − | <ref>Osterwalder, Alexander and Pigneur, Yves, ''Business Model Generation'', 2010.</ref> The | + | <ref>Osterwalder, Alexander and Pigneur, Yves, ''Business Model Generation'', 2010.</ref> The value proposition canvas is a tool that can be used to solve the customer's problems and fulfill their needs by providing products and services that creates value for the customers. |
| + | Having the right value propositions will make the customers choose one company instead of the competitors. The value propositions provides products and/or products that satisfies the requests of specific customer segments. Value propositions can be innovative or resemble present propositions with added benefits. The Value proposition canvas can be split into two parts: The ''Value proposition'' and the ''Customer Segments''. | ||
| − | + | '''The Value proposition''': includes looking at the products and services the company can provide or potentially develop in order to satisfy the customers. It is also used to determine how the products aid the customer segments and relieve them of their ‘pain’. The canvas also investigates how the services or products creates value for the customers. | |
| − | + | '''Customer segments''': Considering what the customers wish to accomplish. Moreover, which ‘pains’ the customers encounter and which improvements they wish to see. | |
| + | == Description == | ||
| − | + | [[File:Value proposition canvas.png|thumb|<ref>https://strategyzer.com/canvas/value-proposition-canvas/</ref>The image illustrates the Value proposition canvas. The model is split into two parts: The value proposition (left) and the customer segment (right).|450px]] | |
== Application of the canvas == | == Application of the canvas == | ||
== References == | == References == | ||
<references/> | <references/> | ||
Revision as of 11:49, 16 February 2018
[1] The value proposition canvas is a tool that can be used to solve the customer's problems and fulfill their needs by providing products and services that creates value for the customers. Having the right value propositions will make the customers choose one company instead of the competitors. The value propositions provides products and/or products that satisfies the requests of specific customer segments. Value propositions can be innovative or resemble present propositions with added benefits. The Value proposition canvas can be split into two parts: The Value proposition and the Customer Segments.
The Value proposition: includes looking at the products and services the company can provide or potentially develop in order to satisfy the customers. It is also used to determine how the products aid the customer segments and relieve them of their ‘pain’. The canvas also investigates how the services or products creates value for the customers.
Customer segments: Considering what the customers wish to accomplish. Moreover, which ‘pains’ the customers encounter and which improvements they wish to see.
Description
Application of the canvas
References
- ↑ Osterwalder, Alexander and Pigneur, Yves, Business Model Generation, 2010.
- ↑ https://strategyzer.com/canvas/value-proposition-canvas/
