Value proposition canvas

In order to provide their customers with good service and valuable products, an organization should define their value propositions for their projects. In order to create successful projects a project manager must use hisskills and knowledge to plan projects and create project plans to meet the project and product requirements by the customers . The value propositions set by the organization for their specific products can guide the project managers to develop project plans that satisfy their customers and provide them with valuable products. The Value proposition canvas is a tool that can be used in order to solve the problems of specific customer segments and fulfill their needs by providing products and services that creates value for the customer. The organization should design value proposition with benefits in order to attract customers and make them choose one company rather than its competitors . The project manager has to make sure that the value proposition and customer profile complement each other so that the customer segment is provided with the right products/service and that the customer’s pains are met with the right pain relievers.

This article will describe the value proposition canvas and the importance of choosing the right value proposition. The relation between project management and the canvas will be made clear along with how useful the canvas is for project managers and leading projects.

Description

The image illustrates the Business Model Canvas.

The image illustrates the Value Proposition Canvas. The model is split into two parts: The value map (left) and the customer profile (right).

Further Reading

Alex Osterwalder & Yves Pigneur: Business Model Generation, 2010

• Read about the Business Model Canvas to learn about creating value and improving organizations. The book describes how to use business model in order to position an organization in a competitive advantage and re-designing an organization's business models.