Strategic Planning using SWOT analysis

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Abstract: - The article is all about strategic planning within the organization by using SWOT analysis. SWOT analysis is the method or process which helps to identify strengths, weaknesses, opportunities & threats helps in evaluating and in growing the organization, person, plan or project. This study shows the position of SWOT analysis process in strategic planning and examined the components of the SWOT analysis with its advantages & disadvantages. This study also includes SWOT analysis of an international electronic or computer hardware & printer brand.

Keywords: - SWOT analysis, strategic planning



Strategic management is the set of settlements & measures which determines long term performance of the corporation. It consists of internal as well as external factors, evaluation & control & strategic applications. It helps the company to become more active than reactive. Strategic planning is necessary for the management of the company to uplift the company using strategic management tools. [1] In strategic management there are step by step analyses of the company by taking into consideration both internal & external factors by which a company gets affected. Every company has its different & unique approach in applying the strategic management. It starts from the vision and mission of company by which they implement step by step strategic management process. Strategic management includes the following factors or step by step process.[2]

  • Vision
  • Mission
  • Objectives
  • Internal / External factors.
  • Strategic choice
  • Strategic implementation.
  • Competitive advantage.

SWOT analysis is one of the tools of strategic management which is used to measure the internal or external factor. By conducting SWOT analysis, it gives the result of companies, personal or projects weakness, strengths, threats & opportunities. It also helps in examining the competitors company condition. It helps to know in which area the company needs improvement or which area it is good in and what is the impact of the resources and environmental condition on the company.


SWOT analysis is the tool of strategic management which is used to do strategic planning in the company. It helps to analyze the factors inside the company as well as outside the company. In SWOT analysis management can examine the strength, weaknesses, threats & opportunities by which we can analyze the state of the company from inside and outside. With this management can take decision on factors which can be converted into opportunities and the weaknesses to strength. This whole process of analyzing the company on basis of environmental factors is called SWOT analysis.[2]

“SWOT Analysis is a simple but powerful tool for sizing up a company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future”. SWOT Analysis may be a strategic planning framework utilized in evaluation of a corporation, a plan, project or a business activity. SWOT Analysis is therefore a big tool for situation analysis that helps the managers to identify organizational and environmental factors. SWOT analysis consists of two dimension which are internal (includes organizational factor) & external factor (includes environmental factors).[3]

SWOT analysis helps to discover new possibilities for new projects or solutions to issues, and thus offers valuable insights at every point of the project. It also aims to help us decide on the best course of action for our initiative. Identifying project success opportunities in the sense of success threats may help to explain directions and choices. It defines the degree to which improvement is feasible. If you're in the midst of making a decision, a list of your strengths and weaknesses will help you define goals and choices. A new opportunity can unlock new doors, while a new threat may close one that previously existed. SWOT analysis offers valuable information for matching a company's capital and skills to the competitive environment in which it operates. It assists in the decision-making process by allowing complicated concepts to be addressed systematically and organising the important factors linked to business success and failure. [4]

SWOT analysis.jpg

In SWOT analysis there are four components which are strengths, weaknesses, opportunities & threats. From this factors strengths & weaknesses are considered to be internal factors & opportunities & threats are considered to be external factors. SWOT analysis is usually drawn in four quadrants. It includes the points of considering the all aspects under the respective headings. Strengths and opportunities are useful for the pursuit of corporate goals. They are optimistic, companies, with. The accomplishment of corporate goals is harmed by vulnerabilities and challenges. They are the for companies, unfavorable. An overview of strategies is also the basis of any good selection of strategies. In other words, the task of the manager is to try to 'suit' the appraisal of externalities and internalities, to reconcile the strengths and limitations of the company in the light of environmental opportunities and challenges. The capabilities and limitations of the company in terms of prospects and risks to the environment.[5]

  • Strengths: -

The attribute that brings meaning to something and makes it more special than others is power. Power means that as opposed to something else, something is more favorable. In this way, power applies to a competitive, positive and revolutionary factor. Organizational strength comprises elements and capabilities from which an organization achieves an edge over other companies and competing organizations that are discovered as a result of its internal climate study. In other words, the features and circumstances in which a company is more effective and efficient than its competitors are characterized by organizational power. Organizational attributes are organizational competencies that play an active role in the accomplishment of organizational objectives. Before going into action when a challenge or opportunity is found, a company must consider the ability it has and the elements that make it more advantageous than its competitors. Organizational attributes are organizational competencies that play an active role in the accomplishment of organizational objectives. Before moving into action when a challenge or opportunity is found, a company must consider the capacity it has and the aspects that make it more beneficial than its The adversaries. For a company, being strong and possessing strengths are very important. Otherwise, it is not possible to exploit the resources provided by the outside world. In addition, by using its strengths, the company needs to adapt to the challenges of the outside world.[2]

  • Weaknesses: -

Weakness refers to not having the sufficient form and competency for anything. When compared to something else, vulnerability means that something is more disadvantageous. Weakness is a trait which is negative and undesirable in this respect. Organizational deficiency applies to the cases under which an organization's present life and capability capabilities are poorer relative to other companies and rival organizations. In other words, organizational failure means the ways or practices in which, relative to its competitors, a company is less productive and successful. These factors adversely impact the efficiency of the company and degrade the organization among its competitors. Consequently, the corporation is reluctant to respond to a possible concern or opportunity and does not react to adjustments. It is just as necessary for the company to know its vulnerabilities as its strengths. The explanation is that no solution can be based upon vulnerabilities. It is important to know and strengthen the organizational vulnerabilities that have the potential to drive the company to inefficiency and ineffectiveness. It is compulsory to address the current issues that will create challenges and restrictions for long-term goals and policies, and to predict future problems.[2]

  • Opportunities: -

Opportunity implies an activity-suitable scenario or circumstance. Opportunity is an asset and the driving force to take part in an operation. It has a favorable and beneficial attribute for this cause. An incentive for organizational management is the convenient time or circumstance provided to the organization by the world to accomplish its objectives. Opportunities are ones that will give the company meaningful outcomes decided as a result of its environmental review. Competition and intense work present major opportunities for companies.[2]

  • Threats: -

A hazard is a circumstance or state that jeopardizes an activity's actualization. This applies to a disadvantageous event. It has a negative attribute that can be avoided for this purpose. A threat is the aspect that makes it difficult or impossible to meet the operational targets for organizational management. Threats are conditions that occur as a result of changes in the distant or imminent world that preclude the organization from sustaining its presence or weakening its economic dominance and are not advantageous to the organization. Threats are all external variables which can hinder organizational productivity and performance. Both benefits and challenges are included in the current world order created as a result of globalization. This method, which enhances both rewards and risks, directs corporate management to be vigilant and to respond more strategically on changes in and beyond their ecosystems. Economic, social, cultural, demographic, environmental, political, legal, regulatory, technical and competitive developments and activities that could greatly help or harm an entity in the future are external benefits and external challenges. Chances and risks are largely outside the reach of a single organization's power, thus the term external. Internal strengths and internal limitations are the controllable processes of a company that are carried out particularly effectively or poorly. They are emerging in the company’s administration, marketing, finance/accounting, production/operations, research and development, and information technology management practices. An important strategic management practice is to recognize and analyze organizational strengths and deficiencies in the functional areas of a company.[2]


Strengths Weaknesses
  • Leadership position: -

HP is among the strongest brands of PCs that have consistently maintained their market share position. Over the last three years, the turnover has grown slowly, hitting $58.5 billion in 2020. [6]

  • Product innovation: -

The company invests a significant sum each year in research and innovation. In 2020, it invested around $1.4 Billion in R&D.

  • Strong portfolio & computing products: -

A wide range of notebooks, desktops, and associated peripherals are supported by HP. At different price points, the firm has taken goods to the market.[7]

  • Declining PC market: -

Over recent years, the PC industry has continued falling. Increased purchases of smartphones and handheld computers have contributed to a decline in PC and laptop sales. The PC industry is seeing stagnant growth after having deteriorated for many years. This adversely impacts the profits and income of leading PC brands like HP.

  • Growing operational costs: -

HP's operating costs have also tended to rise exponentially over time. HP's gross costs & expenditures rose from $48.5 billion in 2017 to $55 billion in 2020.[6]

Opportunities Threats
  • Diversification: -

Diversification will assist HP to find quicker growth and improve its revenue and sales. The group will expand its revenues and income as well as its client base internationally by developing new industries and markets.

  • Marketing & customer engagement: -

In terms of marketing and customer engagement, the rise of emerging innovations such as digital media and AI has brought fresh prospects for big and multinational brands like HP. These resources will be used by HP to communicate with its customers and to improve its customer relations.

  • Competition: -

In the industry, there are many big HP competitors, including Lenovo, Dell, and Apple, which are all heavily focused on innovation. Overall, the battle for market share is strong due to the high degree of competition, leading to higher costs for research and development as well as marketing.

  • Regulatory pressures: -

The PC industry is also under higher government oversight and regulatory scrutiny, as the whole technology industry. The degree of regulation also makes it impossible for firms to find quicker growth or to diversify. Regulatory stresses contribute to HP's running costs and may have a detrimental effect on the efficiency of the bottom-line.

  • Rising labour & raw material cost: -

Labor and raw material prices have begun to escalate dramatically, resulting in higher operating costs. This puts strain on the sales of brands like HP and their profit margins.


Many features which affect the choice and usability of SWOT Analysis can be listed. These functions, which can also be tested, it is possible to list the benefits as follows:

  • SWOT Analysis is a form of analysis that has a general outlook and offers general solutions. The emphasis of SWOT Analysis is not the specifics and basic problems, but the other studies that will follow. SWOT Analysis is a path map in this way that directs us from the general to the particular.
  • As a method and research methodology, SWOT Analysis forms a thinking paradigm for organizational management. In the steps of evidence collection and analysis, this model gives us the ability to narrow the agenda and shows the points on which the decisions are based. In other words, for strategic decisions, SWOT Analysis prepares the substructure.
  • Other ideas and strategic decision methods suit SWOT Analysis. SWOT, for instance, contains a variety of various research types, such as Porter's Five Forces Model, Delphi Panel, Norton Balanced Score Card, etc.
  • SWOT Research facilitates community exploration of political and strategic issues development. It facilitates the expertise of the pool by using innovative participatory approaches such as brain storming, community discussions.
  • SWOT Analysis allows executive management to initiate a conversation about the organization's future and priorities by going past everyday challenges and the present situation.
  • SWOT Analysis can be implemented at multiple levels of analysis: human, corporate, national and international level. It may be used by institutions of education, non-profit organizations, countries, states, multicultural initiatives, etc. [2]


One of the most commonly used strategic management method methods is SWOT Analysis. In spite of its broad use as an analytical instrument, the critique is aimed at SWOT Analysis.

  • It is subject to bias to list strengths on paper and is somewhat different from testing the organization and witnessing the strengths at work.
  • As an approach, SWOT Review has a broader outlook and current general solutions. During times when the environmental conditions were still present, SWOT Analysis was established. It is not, for this reason, a legitimate strategy focused on transition and competitiveness in today's environment. Structural and complex system-level, sub-system, and super-system adjustments influence the validity of SWOT Matrix entries
  • Different findings suggest that SWOT Analysis is incorrectly conceived. Experience and preparation are required for structured construction and use.
  • In terms of quality and quantity, SWOT Analysis is an analysis method that has a crisis. Many variables may be found by applying SWOT Analysis. Quantity does not, however, mean consistency. The priorities of the variables found in SWOT Analysis cannot be identified, concentrated on them in depth, trends and disputes in various dimensions can be solved, and views and recommendations based on different evidence and analyses can be used.
  • It is demanding to categorize variables into one of the four SWOT quadrants. It is possible to fit the same factor into two classifications. A element may be a force and a limitation at the same time. Moreover, strengths that are not preserved will become disadvantages.[2]


  1. Steiner, G. A. (2020). Strategic Planning. Retrieved from Google Scholar:
  2. 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Dergisi, U. S. (2017). SWOT ANALYSIS: A THEORETICAL REVIEW. The Journal of International Social Research./
  3. BARNEY, J. B. (2006). Strategic Management and Competitive Advantage. USA: Prentice Hall./
  4. Kothari, D. (2016). Slide Share. Retrieved from Slide Share:
  5. DAVID, F. R. (2003). Strategic Management-Concepts and Cases. USA: Pearson Education./
  6. 6.0 6.1 Macrotrends. (2021). HP Income Statement 2005-2020. Retrieved from Macrotrends:
  7. inc, H. (2020). SWOTT analysis of HP inc. Retrieved from SWOTT analysis of HP inc.:
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