Talk:Portfolio Management using the BCG-Matrix
From apppm
Dear Alexander, well done! I can see you already wrote more than just the abstract. I like it. Perfect that you added citations and images. Good english. After the Key Assumptions and Core Elements of the Matrix I would go with the Classification of Businesses into four Portfolio Categories and later on with the Strategic Business Units (SBU) and Product Markets & Relative Market Share and Cash Generation & Market Growth and Cash Use. A suggestion that I give to all students is to be critical. At the end of the article give ur own idea about it. Explain pro and cons and find literature about it to prove your thesis. Jess
